Demand & ABX (Account Based Marketing), Leader
Apply (https://jobs.cisco.com/jobs/Login?projectId=1446364)
Location:San Jose, California, US
Alternate LocationSan Francisco, CA or West Coast US
Area of InterestBusiness Strategy and Operations
Compensation Range196000 USD - 247000 USD
Job TypeProfessional
Technology InterestAI or Artificial Intelligence
Job Id1446364
The application window is expected to close on: September 25, 2025.
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
We are seeking an experienced Marketing leader with a strong background in demand generation and account-based marketing/experiences (ABX) to create and accelerate pipeline for our Collaboration business, with an emphasis on AI. As a key member of the GTM team, you will work closely with cross-functional peers and will drive immediate impact. This role requires a hands-on marketer who can dive deep into our target markets, craft compelling campaigns, and deliver measurable results in a fast-paced environment and align closely with sales and field marketing to develop multi-channel programs across different buying groups. This role will report to the Director, Global Demand & ABX.
Key Responsibilities :
Partner with the field marketing/product events team to implement and execute effective multi-channel demand generation programs that drive qualified leads, deliver measurable results, and align to sales goals
Build and execute account-specific marketing strategies to engage decision-makers at key accounts
Identify and nurture high-value leads, guiding them through the buyer's journey to create sales-ready opportunities
Implement and optimize pipeline acceleration programs, ensuring alignment with the sales team's objectives
Partner with sales and GTM teams to understand buyer personas, messages, pain points and deliver tailored marketing programs to drive engagement and align on integrated efforts
Savvy in utilizing and creating Salesforce and BI reports and dashboards to monitor campaign performance, analyze data, and optimize strategies for improved ROI
Plan and execute webinars and events that contribute to lead generation and nurture potential customers through the sales funnel
Prepare detailed reports on performance, providing insights and recommendations for continuous improvement and funnel gaps
Continuously test and iterate to maximize ROI on all marketing activities
Qualifications :
Bachelor's degree in Marketing, Business, or a related field.
12-15 years of experience in marketing, with a focus on ABX, field marketing, or demand generation
Proven track record of planning and executing successful webinars and events
Excellent communication and collaboration skills
Ability to work independently and manage multiple projects simultaneously
Preferred Skills :
Experience in a B2B marketing and familiarity with the AI ecosystem
Familiarity with marketing automation tools and CRM systems (Salesforce, Eloqua)
Creative problem-solving skills and a strategic mindset
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