Join an industry leader as the Vice President of Marketing in Elyria, OH , where you will be the strategic architect and executive driver behind the marketing and brand evolution of three iconic professional tool brands-RIDGID, Greenlee, and Klauke. Based in Elyria, Ohio, this high-impact leadership role is central to shaping the global voice of the most trusted names in the mechanical, electrical, and plumbing tool market.
You'll lead all facets of marketing - digital strategy, brand management, integrated campaigns, product launches, and customer engagement programs -with a focus on turning business objectives into bold, market-winning actions.
Professional Tools is a global leader with a commitment to innovation, performance, and quality. Our solutions empower the skilled trade's workforce to solve the industry's toughest challenges. Now we need a marketing visionary to amplify our brands and strengthen our position as innovation leaders.
IN THIS ROLE, YOUR RESPONSIBILITIES WILL BE:
Strategic Leadership
Define and lead the end-to-end outbound marketing strategy for RIDGID, Greenlee, and Klauke, ensuring alignment with overall business goals
Champion a customer-centric approach across the organization, bringing marketing insights to the forefront of strategic decisions
Lead, mentor, and develop a high-performing, cross-functional marketing team of digital, brand, and integrated marketing specialists
Full global marketing budget ownership, ensuring strategic allocation of resources across digital, brand, media, and engagement initiatives to improve ROI
Integrated Marketing & Commercialization
Own the development and execution of integrated marketing plans that drive awareness, engagement, and conversion across channels
Lead all product commercialization efforts, from strategic launch planning to multi-channel campaign delivery
Partner with product management and sales teams to ensure effective positioning and messaging that resonates with our professional audience
Lead paid media, PR, brand campaigns, and customer engagement programs-including trade shows and industry events.
Serve as a steward of internal communications, driving pride in our brands by ensuring employees are informed, inspired, and aligned around new product launches, trade show initiatives, and brand achievements
Own and evolve the intranet as a central hub that builds connections, celebrates success, and drives pride in our company
Digital Marketing & MarTech Innovation
Drive the evolution of our digital ecosystem from website UX and e-commerce optimization to email automation, analytics, and SEO
Lead vendor and technology partner management, contract negotiations, and digital platform strategy
Build digital journeys that drive conversion by leading all aspects of the customer experience strategy, roadmap development, and performance analytics
Develop and maintain robust dashboards to show KPIs around demand generation, conversion, brand equity, and customer satisfaction
Leverage data and analytics to continuously optimize digital content, tools, and campaigns, ensuring measurable impact
WHO YOU ARE:
You bring both vision and execution-able to set strategy and deliver results. You excel in fast paced, collaborative environments, adapting quickly to changing business needs. You build brands with clarity and consistency, creating a unified experience across every customer interaction. You are digitally fluent, data-informed, and always focused on the customer.
YOUR TEAM & REPORTING STRUCTURE:
Reports to the Group President, Safety & Productivity
Directly guides the Digital Marketing and Commercialization & Engagement teams
FOR THIS ROLE, YOU WILL NEED:
MBA or equivalent experience, with a concentration in Marketing, Analytics, or Business Strategy preferred
12 years+ of experience, inclusive of 7+ years in senior leadership roles with a track record of building and scaling modern marketing organizations
Ability to translate strategy into action , lead cross-functional teams, and deliver high-impact results
Deep understanding of digital marketing platforms , analytics, e-commerce ecosystems, and integrated campaign planning
Exceptional interpersonal and communication skills , capable of influencing across executive leadership and operational teams
Experience with trade-focused brands or products in industrial or manufacturing markets is a strong advantage.
WHY JOIN US?
At Professional Tools, you're not just joining a team-you're shaping what's next. This is your opportunity to lead at scale, elevate iconic brands, and make a lasting impact on the industries that keep the world moving. Bring your ideas, your customer focus, and your digital expertise. Together, we'll build the future.
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
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WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
ABOUT EMERSON
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
No calls or agencies please.
Requisition ID : 25025287
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
