Customer Marketing Lead

HelpSystems LLC • Eden Prairie, MN • 3h ago

Whether you're an experienced professional or just getting started, your contributions matter at Fortra. If you're passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! At Fortra, we're breaking the attack chain. Ready to join us? You will be responsible for supporting MFT to strengthen our pipeline and business growth. Your impact will be on growing cross-selling, up-selling, retention and renewals, advocacy, review sites, and sales funnel acceleration. As a strategic member of the marketing organization, working closely with Sales, Customer Success, and Product Marketing stakeholders, the Customer Marketing Lead plays a strategic role in driving customer growth and retention, amplifying the company's presence on review platforms, and accelerating Sales pipeline conversion. WHAT YOU'LL DO Customer Marketing Support Sales in cross-sell and up-sell efforts by creating targeted content and messaging that unlock new customer opportunities Develop, implement, and optimize customer marketing plans and programs (webinars, seminars, emails, landing pages, advertising, social media, blog posts) focused on cross-sell, up-sell, and customer retention, with a strong emphasis on performance measurement, conversions, and revenue contribution Partner with Product Marketing, Subject Matter Experts, and Customer Success to develop and produce compelling campaign-related materials, such as eBooks, whitepapers, customer stories, web content, social media, use cases, and more as needed Help drive and coordinate customer advocacy initiatives, including the creation of customer case studies, testimonials, customer communications, and participation in reference programs, events, or webinars Deeply understand the customer lifecycle and MFT products to ensure all campaign messaging is relevant, impactful, and aligned to business value and customer needs Monitor campaign performance across the customer base and track retention and expansion outcomes, providing actionable insights and optimization recommendations Establish clear project timelines and ensure materials are completed and campaigns are executed as scheduled, avoiding any delays Review Sites Marketing Own and grow MFT presence on third-party review platforms such as G2, Capterra, and others by developing strategies to increase both the volume and quality of customer reviews Develop and execute incentive programs or review campaigns (e.g., giveaways, email sequences, NPS-based triggers) to generate consistent review activity aligned with product updates and campaign cycles Work closely with Customer Success, Account Managers and Support team to identify happy customers in all regions and proactively drive timely review submissions through automated campaigns and 1:1 outreach Track and analyze review trends, sentiment, and competitor benchmarks to generate actionable insights for marketing, product, and customer advocacy strategies Leverage positive customer reviews in marketing assets such as web content, social media posts, and sales collateral to support credibility and social proof across the customer journey Manage vendor relationships with review platforms and ensure optimal use of features such as premium profiles, badges, widgets, and syndication opportunities Sales Funnel Acceleration (Post-SQL Support) Analyze post-SQL funnel performance, identifying drop-off points and contribute with activities to increase conversion rates and shorten sales cycles Develop and execute post-SQL nurturing programs to support deal progression from demo to trial to close, including tailored content, playbooks, and multi-touch campaigns and sequences aligned to buyer stage and use case Collaborate with Sales and Product teams to identify common trial blockersand objections, and create targeted enablement assets (onboarding guides, success stories, FAQs, proof-of-value tools) to reduce friction and improve trial-to-close conversion Launch strategic campaigns for stalled opportunities, including personalized follow-ups, re-engagement tracks, and "light-touch" nurture flows to reignite interest and accelerate pipeline velocity Operational Excellence & Learning Responsible for managing budget, forecasting and ROI reporting Continuously learn, to become a market expert within the marketing team regarding the customers, personas, and industries Stay ahead of global industry trends and best practices Perform all other duties and tasks as assigned by supervisor or manager QUALIFICATIONS Bachelor's degree in business or technology. Master's degree a plus Minimum 3-5 years previous experience in marketing B2B technology products/solutions 2+ years' recent experience driving customer programs and managing review site profiles (G2 Preferred) is a significant plus Marketing experience executing B2B marketing activities focused on sales funnel dynamics and post-SQL nurturing is a plus Previous B2B customer-facing experience as Sales or Presales is a plus SKILLS Self-starter with a growth mindset Doer, hands-on, adaptable and agile Strong cross-functional collaborator Driven and resilient Strong customer focus and business acumen Organized, analytical skills Good project management abilities, can prioritize multiple projects Familiar with CRM (D365, SFDC) and MarTech (Hubspot, Pardot, Marketo or similar systems) Good knowledge in Microsoft Office Suite (Word, PowerPoint, Excel) 3411 Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjk5NjM4LjEwNTA2QGhlbHBzeXN0ZW1zY29tcC5hcGxpdHJhay5jb20

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