Assistant Director of Marketing - Athletics

Western Kentucky University • Bowling Green, KY • 6d ago

Location: Bowling Green, KY Category: Staff Posted On: Tue Sep 2 2025 Job Description:

Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Assistant Director of Marketing within the Athletic Department. This is a 12-month, full-time position. This position will report directly to the Assistant Athletic Director of Marketing. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.

Primary Job Duties and Responsibilities:

The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.

Manage and direct all marketing efforts for numerous sports to include advertising, fan experience, in-game promotions, and game scripts (while assisting with other sports during the academic year): Team Assignments TBD

Assist with oversight of sports marketing interns.

Responsible for growing student engagement for all sports and increasing affinity amongst students

Develop and implement new strategies to engage fans at all WKU games and events.

Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts.

Partner with all WKU affiliated groups including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for all sports.

Conduct research on WKU Sports stakeholders (season ticket holders, single-game purchasers, students, Kentucky residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of WKU Athletics.

Other duties as assigned by the Director of Marketing.

Knowledge and Skills Considered Essential for Success:

Must be self-motivated and team-oriented

Excellent organization, interpersonal, and communication skills

Computer experience, especially with Adobe Creative Cloud and Microsoft Office

The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service

Job Requirements:

Bachelor's degree

At least one year of marketing experience

Must be able to work evenings and weekends

Additional Information:

Salary Range: $44,000 - $45,000

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at ena.demir@wku.edu or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.

Information concerning educational programs offered by WKU are provided at: http://www.wku.edu/atwku/academics.php

For information related to job postings, please email employment@wku.edu.

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