Senior Consultant, Data Strategy

Sapient • New York, NY • 13h ago

Job DescriptionAs a digital business transformation partner of choice, we've spent nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable our clients business in their pursuit of next. We bring a startup mindset and agile methods to both established companies and the public sector to unlock value in ways that delight their customers and improve their operational effectiveness. Our approach to transformation is grounded in a view of both the company and the customers simultaneously, and a unique fusing of strategy and consulting, experience, and engineering with an enduring culture of problem-solving creativity. In the space between next and now is how. And we believe that how you seize that space is everything! Our ambition is to create an environment where data scientists and artificial intelligence experts can tackle some of today's most complex, strategic operational challenges. To make this happen we require the brightest minds in strategy to focus on data. This new venture will deliver predictive analytics solutions to leading businesses. It's an opportunity to design, build, and implement practical, end-to-end platforms that help the world's most recognized brands to make smarter decisions and provide more valuable services to their customers. With mentorship from both companies and the agility of a startup, we're building something from the ground up with deep resources, alongside a team of the world's premier talent in data science.Your Impact: The purpose of the Senior Consultant, Data Strategy is to work with clients undergoing a data-driven transformation (DDT) across the globe. The Senior Consultant, Data Strategy will be a key contributor to accelerating and driving the DDT strategy for clients, working in partnership with Digital directors, client teams, and practice capability. Furthermore, the role will be a key contributor in ensuring the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions. Specifically, this role majorly contributes to the definition of data-driven learning agendas, use cases for technology adoption, data strategy as well as assisting in partner evaluation, selection and integration, and finally activation on the client accounts. The requirement of the role is both strategic ad executional, being a key contributor to the activation of data-driven marketing solutions.- Contribute to the definition of the Digital, Data and Technology learning agenda- Ensure the data strategy and measurement frameworks align and be a driving force in securing client alignment- Working with planners, clients, strategy directors and digital directors to define an audience framework and data strategy for each brand and overall brand portfolio tapping into relevant data partners, publishers, and first-party data ecosystem- Grow the use of DMP and CDP in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly 1P and 2P data- Support the development of technology-based platforms and applications as a data strategist alongside Publicis Sapient data & tech talent as well as agency partners- Define and support the implementation, measurement and activation of data-driven use cases- Become a trusted technology and data partner to the client, ensuring the technology elements fit together, support any desired changes, proactively suggest changes to improve data fluidity, reducing data loss / improving data match rates- Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process- Support the development of education programs for Data for both internal and client audiences- Support and provide input into the media partnership strategy based on data strategy needs-

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