Vice President - Brand Marketing
We are seeking a visionary Vice President, Brand Marketing to lead the development of global brand campaigns and go to market strategies across Disney's portfolio of Brands and Franchises. This role will define and execute a holistic brand marketing strategy that elevates our market presence, fosters emotional connection with global audiences and protects and enhances brand trust. This role will also work in close collaboration with CSR leadership to amplify purpose-driven marketing campaigns that drive impact and awareness.
Serve as a strategic leader both inside and outside the company, marrying a strong understanding of industry trends with related consumer data and insights to guide how our brands and franchises show up in the world. The VP will build cross-functional alignment, championing and delivering concepts from ideation to execution across consumer touchpoints. We are seeking a big-picture thinker with a passion for creative storytelling and purpose-driven marketing that drives business results, brand building/evolution and social impact.
Strategy & Leadership
Define and evolve brand & franchise positioning to ensure cultural relevance, global resonance and long-term equity across all touchpoints (IP, platform, experiences, products, talent).
Develop long-term franchise strategies that deepen audience connection and drive relevancy. Partner with segments to activate IP across platforms, partnerships, products and experiences.
Develop brand messaging frameworks and narratives that reflect the company's values, purpose and positioning.
Lead holistic brand marketing strategies including strategic planning, campaign development, execution in market, and analysis of results for optimization.
Build, inspire and lead a high-performing brand marketing team with deep expertise across company strategy, storytelling & brand innovation.
Act as a key member of the cross-company marketing leadership team, contributing to long-term vision, budget planning and business strategy.
Brand Marketing & Activation
Lead brand marketing efforts to proactively manage sentiment and brand resilience across paid, earned, and owned platforms.
Design and execute innovative brand campaigns that engage target audiences and elevate brand experiences.
Collaborate with cross-functional teams to drive brand awareness and relevance through activations at live events, experiential marketing, fan & community engagement and purpose driven impact.
Measure and analyze impact of brand activations, ensuring they drive consumer engagement, conversion and business impact.
Align closely with consumer insights and data analytics teams to continuously optimize brand performance.
Own budget planning for campaigns, including creative resourcing and media.
Integrated Brand/Franchise & Campaign Leadership
Collaborate with Content, Consumer Products, Experiences and Partnerships teams to bring each franchise to life through cohesive storytelling and worldbuilding.
Lead development and execution of integrated, multichannel brand campaigns that drive awareness, affinity and business growth.
Partner with media, creative, insights and digital teams to deliver campaigns that are impactful, culturally relevant, creatively exceptional and emotionally resonant.
Set campaign objectives, creative direction, and measurement frameworks, ensuring alignment to enterprise-wide priorities and marketing KPIs (e.g., viewership, audience engagement, and additional business goals).
Manage and guide agency relationships, creative development and cross-platform execution.
Purpose & CSR Marketing - In partnership with CSR leadership:
Define and champion the company's CSR marketing and purpose-driven storytelling strategy.
Bring CSR efforts to life through scalable campaigns, cause partnerships, employee engagement and consumer activations.
Enhance program visibility through internal campaigns to reinforce the company's CSR commitments.
Ensure CSR campaigns maintain authenticity, creativity and alignment to both brand values and entertainment IP.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
12+ years of experience in brand management, marketing, or related roles, with a proven track record of success in leading brand marketing efforts.
Exceptional leadership and team management skills, with the ability to motivate and guide a diverse team.
Exceptional communication and presentation skills, with a strong story-telling ability across both written and verbal communications.
Strong strategic thinking and problem-solving abilities, with a keen understanding of the latest marketing trends and technologies.
Excellent interpersonal skills, with the ability to influence and build relationships with stakeholders at all levels.
Demonstrated experience in developing and executing innovative marketing campaigns and strategic partnerships.
Deep understanding of brand strategy and brand marketing principles.
Deep knowledge of Disney brands and franchises preferred.
The hiring range for this position in Burbank, CA is $232,500 to $311,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID: 10130356
Location: Burbank,California
Job Posting Company: The Walt Disney Company (Corporate)
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
