Coordinator, Brand Marketing

Sony Pictures Entertainment • Culver City, CA • 9h ago

Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

As Coordinator, Brand Marketing at Sony Pictures Television, you'll support the full lifecycle of our series, helping to build and sustain fandom. Working closely with the Brand Marketing Executive Director and Manager, you'll contribute to audience development, franchise growth, and marketing strategies that complement network efforts. We are fierce advocates for our content, knowing it inside and out, and driven by a mission to drive awareness, increase tune-in, and expand the cultural footprint of every title we touch.

RESPONSIBILITIES

Provide day-to-day logistical and executional support for pod titles to drive awareness and elevate Sony Pictures Television (SPT) series.

Must be knowledgeable across all titles in the pod, ensuring consistency and accuracy across all marketing materials.

Maintain and manage all campaign documentation, including:

One Sony assets (e.g., newsletters, lot boards)

Asset requests and toolkits

Strategic marketing deliverables and templates

Campaign briefs outlining objectives, messaging, and deliverables

Campaign trackers and Airtable updates

Act as project manager for assigned title-related tasks and deliverables, including:

Maintaining a calendar of key campaign milestones

Organizing internal pod meetings, preparing agendas, and capturing recaps/next steps

Managing organized file systems (e.g., decks, briefs), including file naming conventions and version control

Supporting the creation and formatting of team documents (decks, PDFs, templates)

Support budget management by tracking invoices, POs, and onboarding documents

Campaign performance recaps

Oversee execution of "One Sony" synergy tactics across all Sony lines of business.

Stay current on marketing trends and identify new opportunities relevant to Sony Pictures Television.

Requirements

2-4 years of experience in marketing, entertainment, or a related field

Excellent written and verbal communication skills

Highly organized with strong attention to detail

Creative mindset with ability to layer on strategy

Self-starter who works independently and proactively

Comfortable managing multiple projects simultaneously in a fast-paced environment

Passionate about entertainment, television, and digital media

Collaborative team player with experience working in matrixed, multicultural, and global organizations

Able to interpret and apply insights from reporting data

Committed to continuous learning and open to cross-disciplinary approaches

Proficient in Keynote, PowerPoint, or Canva

Experience with Airtable is a plus

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics. To request an accommodation for purposes of participating in the hiring process, you may contact us at SPEAccommodationAssistance@spe.sony.com.

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