Marketing Director - Community & State - Hybrid in Minnetonka, MN

UnitedHealth Group • Minnetonka, MN • 1d ago

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Marketing Director, Community and State, will lead the team responsible for the development and execution of B2B influence marketing strategies targeting state policymakers and influencers to optimize UHC's reputation and thought leadership. This role is crucial in driving influence, shaping reputation and growing C&S impact with new and existing states, policymakers and community partners.

This position follows a hybrid schedule with four in-office days per week.

Primary Responsibilities:

Develop and implement national and local B2B influence content and campaigns that effectively target state policymakers and influencers, supporting C&S business objectives and advancing C&S brand leadership

Manage and evolve the C&S audience strategy, value story and key proof points in partnership with cross-functional leaders

Oversee marketing plans and content strategy for B2B audience, leveraging key audience insights, competitive intel and business intelligence

Direct the creation of impactful omni-channel content, including campaigns, whitepapers, videos, website content, newsletters, and collateral for major industry conferences

Guide our event and sponsorship plan as a platform to showcase UHC expertise and improve brand leadership in the Medicaid category, while also attending and representing the UHC C&S business

Lead the UHCCS.com content strategy and partner to advance the design and performance to advance the business

Create and maintain the C&S content calendar and create synergies with broader UHG and UHC marketing and communications teams

Collaborate with cross-functional teams to prepare products and programs for target audiences, guiding naming, consistent messaging and value propositions as appropriate

Report on impact of B2B marketing against business objectives

Model marketing best practices and data-driven approaches, leveraging insights to optimize campaigns and improve ROI

Champion a digital-first approach and multi-cultural lens across all work

Develop and manage marketing best practices and KPIs to measure the effectiveness and inform future strategies

Report on the competitive brand landscape and keep a pulse on the policy and business landscape to inform team

Ensure optimized vendor relationships for creative, media and website

Foster relationships with key stakeholders, including leaders across local state, growth, policy, product, consumer marketing, strategic insights and communications teams, to inform and align B2B marketing strategies

Lead the B2B marketing team through coaching, developing and training opportunities

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

8+ years of marketing experience

5+ years of experience in B2B influence and/or content marketing, preferably in the healthcare or Medicaid sector

Ability to collaborate effectively with cross-functional teams, including Clinical, Quality, Growth, Legal, Creative, Digital, and Advocacy teams

Experience with marketing tools and technologies, such as Adobe suite, and ability to adapt to new platforms and systems

Proven solid analytical and problem-solving skills, with ability to measure and optimize marketing efforts

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $132,200 to $226,600 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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