Director of Performance Marketing

Emler Swim School • Dallas, TX • 5h ago

Emler Swim School, along with Partner brands offering swim and gymnastics programs, is hiring a Director of Performance Marketing at our main office located in Dallas, Texas, to support 67 locations (and growing!). The Director of Performance Media is responsible for leading all paid and organic digital media strategies to drive qualified leads and enrollments for Emler Swim & Gym schools across the US. This role will focus on maximizing ROAS and scaling customer acquisition efforts by developing, executing, and optimizing high-impact campaigns across key platforms including Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), YouTube, and TikTok. The ideal candidate will possess a blend of strategic oversight and hands-on execution experience, with a proven track record of outperforming competitors.

Performance Media Strategy & Execution: Develop and implement comprehensive, data-driven paid media strategies to achieve aggressive growth and ROI targets. This includes full campaign builds, from audience targeting and budget allocation to ad creative and keyword strategy.

Google Ads & Search Expertise: Lead all Google Ads initiatives, including Search, Display, and Performance Max.

Craft optimal keyword lists, manage negative keywords, and continuously refine bidding strategies.

Develop compelling ad copy and leverage all available ad extensions to improve Quality Score and CTR.

Provide hands-on management and optimization of ad campaigns to ensure maximum conversion efficiency.

Meta Ads & Social Media: Oversee all paid social campaigns on Facebook and Instagram.

Develop detailed audience targeting strategies using demographics, interests, behaviors, custom audiences, and lookalikes.

Advise on creative best practices for images and video ads that resonate with the target audience.

Recommend the most effective campaign objectives to meet specific business goals (e.g., Lead Generation, Conversions).

Multi-Channel Strategy: Provide strategic direction and hands-on guidance for paid campaigns on other platforms, including YouTube Ads and TikTok Ads, ensuring a cohesive and integrated media mix.

Organic Traffic Strategy: Work closely with content and SEO teams to develop strategies for organic traffic growth. This includes overseeing keyword research, content gap analysis, and ensuring technical SEO recommendations are implemented to create a seamless synergy between paid and organic efforts.

Competitive Analysis: Continuously monitor and analyze the digital marketing strategies of top competitors such as Goldfish Swim School, Aqua-Tots, British Swim School, and SafeSplash. Identify opportunities to differentiate our campaigns and capture market share.

Data-Driven Decision-Making: must have expert, hands-on experience with:

Google Analytics 4 (GA4) and other analytics tools to track campaign performance, understand the customer journey, and provide actionable insights.

Define and track key performance indicators (KPIs) and report on campaign success to leadership.

Advise on leveraging tools like ListenLayer to enhance conversion tracking and inform audience creation for remarketing.

Technology & Tools:

Core Platforms:

Google Ads & GA4: For comprehensive paid search, display, and analytics.

Meta Ads: For all paid social strategy and execution.

Marketing Tech Stack: You will be a key stakeholder in our broader tech ecosystem, collaborating with the team to ensure seamless integration and optimization across:

WordPress: Primary CMS.

HubSpot: For CRM and marketing automation.

ListenLayer: To enhance conversion tracking and audience creation.

Advanced Tools: Experience with sophisticated PPC management platforms like Optmyzer is a significant plus, demonstrating a high-level approach to campaign optimization.

COMPETENCIES, REQUIRED SKILLS & ABILITIES

Proven experience (5+ years) in a performance marketing role, with a strong focus on paid media.

Demonstrated success in managing and scaling paid campaigns on Google Ads (Search, Display, PMax) and Meta Ads (Facebook, Instagram).

Deep, hands-on knowledge of Google Ads tools and best practices.

Strong analytical skills with a focus on ROI and measurable results.

Experience with a performance-driven mindset, preferably in a fast-paced or agency environment.

Knowledge of other platforms like YouTube, TikTok, and Bing Ads.

Familiarity with marketing automation systems, CRM, and web analytics platforms like GA4.

Adept at interpreting data and translating insights into actionable strategies.

Exceptional communication and leadership skills.

Required Education and Experience

Minimum BS/BA in Marketing, Business, or a related field, or equivalent work experience.

5+ years of experience in digital marketing, with a focus on paid media.

Proven history of using analytics to drive strategic decisions.

PREFERRED EDUCATION AND EXPERIENCE

Experience within a multi-unit consumer services business.

Experience working in a private equity-owned or fast-paced, growth-focused organization.

Experience with Optmyzer, ListenLayer, and advanced GA4 features.

Previous agency experience.

Emler Swim School is an industry leader, and our team members are supported with great benefits. Benefits of this full-time position include:

Health, Dental and Vision Insurance

401k with 4% employer matching

Monthly phone allowance

Bonus

Free or discounted swim lessons

Discounted pet insurance

Free employee wellness program

Similar Jobs

Marketing Intern

Heidelberg Materials US, Inc. • Irving, TX • 5h ago

Sales & Marketing

About Us Heidelberg Materials is one of the world's largest suppliers of building materials. Heidelberg Materials North America operates over 450 locations across the U.S. and Canada with approximately 9,000 employees. A...

5h ago

Go to Apply

Director, Fixed Income/Institutional Sales

Fifth Third Bank, N.A. • Dallas, TX • 22h ago

Sales & Marketing

Make banking a Fifth Third better® We connect great people to great opportunities. Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. GENERAL FUNCTION: Responsible for developing and m...

22h ago

Go to Apply

Recruitment Marketing Specialist

Omnicell • Dallas, TX • 1d ago

Sales & Marketing

The Recruitment Marketing Specialist is a junior to mid-level professional who plays a key role in attracting and winning the right talent by building and amplifying our employer brand across digital channels. This role...

1d ago

Go to Apply

Communications Specialist - Electric Power Division

Caterpillar, Inc. • Irving, TX • 1d ago

Sales & Marketing

Career Area: Communications Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We...

1d ago

Go to Apply

Sales Intern

RDO Equipment • Irving, TX • 1d ago

Sales & Marketing

Description The Access Your Future Sales Intern will allow this person to gain understanding of the skills necessary to advance into a sales role within RDO Equipment Co. They will learn RDO Equipment Co. processes and p...

1d ago

Go to Apply

In-Home Sales

Closet Factory • Dallas, TX • 1d ago

Sales & Marketing

Closet Factory is the leader in custom closets and home storage solutions. For over 35 years, we have been creating dynamic, truly custom solutions for every room in our clients' homes. The home improvement sector in DFW...

1d ago

Go to Apply

Sales Designer

Closet Factory • Dallas, TX • 1d ago

Sales & Marketing

1d ago

Go to Apply

(Sales) Compliance Analyst

Molina Healthcare • Dallas, TX • 1d ago

Sales & Marketing

JOB DESCRIPTION Job Summary Molina Healthcare's Medicare Compliance team supports sales operations for the Molina Medicare product lines. It is a centralized corporate function supporting compliance activities. KNOWLEDGE...

1d ago

Go to Apply

Marketing Coordinator

Omni Hotels • Dallas, TX • 2d ago

Sales & Marketing

Location Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known f...

2d ago

Go to Apply

Medicare Sales Agent

Couvillier Advisors • Dallas • 2d ago

Sales & Marketing

Help Seniors Get the Coverage They Deserve – Without the Cold Calling Are you an experienced Medicare sales professional who loves helping people? At Couvillier Advisors, we take the stress out of sales by providing you...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.