Digital Marketing Team Lead

HEARTLAND LABEL PRINTERS INC • Combined Locks, WI • 10h ago

JOB REQUIREMENTS: Heartland Technology Group Description: Position Summary: We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company\'s mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO/SEM and generative AI. The Digital Marketing Team Lead has a passion for digital marketing and innovation and will partner closely with our Marketing Manager to oversee the development and maintenance of our website. This individual will be responsible for ensuring that our website is user-friendly, secure, up-to-date, and aligned with our organizational goals and brand identity. This position will also be responsible for managing our social media accounts, which includes developing and executing our social media calendar to align with our content strategy. Responsibilities: Develop and implement digital marketing strategies that align with our business goals and objectives Lead a small, nimble digital marketing team Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation Create and maintain an editorial calendar and a content pipeline for our digital channels Ensure that our digital marketing activities comply with industry standards and best practices Plan, implement, manage, and update the organization\'s website Ensure that the website is user-friendly, functional, secure, and accurate Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization\'s strategy and brand identity Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc. Conduct regular tests and audits to ensure website quality and efficiency Keep up with the latest web trends, best practices, and technologies Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc. Requirements: Competencies Autonomy: Autonomy looks at the ability of the individual to complete assigned tasks with little oversight. Business Acumen: Business acumen looks at the ability of the individual to understand and discriminate between various business related topics and issues. This includes insight into, and understanding of, specialized business concepts. Communication: Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills Creative: Creative skills look at the ability of the individual to think in ways that produce something new or which lead to novel ideas. Detail Oriented: Detail orientation looks at the ability of the individual to pay meticulous attention to all aspects of a situation or task, no matter how small or seemingly unimportant. Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals. Initiative: Initiative looks at the ability of the individual to act and take steps to solve or settle an issue. Leadership: Leadership skills looks at how well the individual motivates and guides others to ensure performance in accordance with clear expectations and goals. It involves attracting, supporting, developing, and retaining a talented and diverse workforce. Project Management: Project management skills looks at the ability of the individual to demonstrate an understanding of planning, organizing, staffing, directing, and controlling work tasks. Sales Ability: Sales ability looks at whether an individual can use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients. Required Experience: 5+ years of proven experience in digital marketing 3+ years of B2B marketing experience Experience with website and social media strategy Preferred Experience: 3+ years in B2B marketing within cybersecurity and/or technology service space Familiar with web design and development principles and practices, such as HTML, CSS, JavaScript, etc. Proficient in using various digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, etc. Required Skills, Education and/ or Certifications: Bachelor\'s degree in Marketing, Communications or Public Relations PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook Preferred Skills, Education and/ or Certifications: Adobe Creative Cloud experience Equal Opportunity Employer - Including Disabled and Veterans #HBS PI277584311 *** APPLICATION INSTRUCTIONS: Apply Online: https://www.click2apply.net/gXXrLLSp7lqwmTqgYuq8r2

Similar Jobs

Marketing Technology Specialist

ITW • Appleton, WI • 10h ago

Sales & Marketing

Job Description: Position Overview We're targeting a hands-on, detail-oriented Marketing Technology Specialist whose primary responsibility is to support the daily operations and strategic improvements of our Product Inf...

10h ago

Go to Apply

Associate Director, Channel Marketing

Grant Thornton • Appleton, WI • 3d ago

Sales & Marketing

Grant Thornton is seeking an Associate Director, Channel Marketing to join the team. Approved office locations can be found below. About the Role At Grant Thornton, marketing is about connecting strategy with execution t...

3d ago

Go to Apply

Sales Representative

Sleep Number • Appleton, WI • 1w ago

Sales & Marketing

Company Overview Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guid...

1w ago

Go to Apply

Inside Sales Representative

HEARTLAND TECHNOLOGY GROUP, INC • Combined Locks, WI • 1w ago

Sales & Marketing

JOB REQUIREMENTS: Heartland Technology Group Description: Position Summary: The Inside Sales Representative (ISR), acting in a support role to Solutions Consultants, is responsible for introducing product offerings throu...

1w ago

Go to Apply

Aftermarket Sales Rep Branch

Crown Equipment Corporation • Appleton, WI • 2w ago

Sales & Marketing

Aftermarket Sales Rep Branch Location: Appleton, WI, US, 54911 Company Description: Crown Equipment Corporation, one of the world's largest lift truck manufacturers, offers local support on a global scale with more than...

2w ago

Go to Apply

Account Executive

TDS TELECOM • Appleton, WI • 2w ago

Sales & Marketing

JOB REQUIREMENTS: Account Executive Job Locations US-WI-Appleton ID 2025-27818 Company TDS Telecom Pay Range \$79,000.00 - \$128,400.00 Sign-On Bonus \$2,000 Overview At TDS Telecom, connecting people is at the heart of...

2w ago

Go to Apply

Entry Level Sales Representative

TDS TELECOM • Appleton, WI • 3w ago

Sales & Marketing

JOB REQUIREMENTS: Entry Level Sales Representative Job Locations US-WI-Appleton ID 2025-25058 Company TDS Telecom Overview At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers wh...

3w ago

Go to Apply

Rental Sales Associate

IDEALEASE OF NORTHEAST WISCONSIN • Appleton, WI • 4w ago

Sales & Marketing

JOB REQUIREMENTS: Overall responsibility for day to day management of the Rental Achieve rental revenue, expense control and profitability objectives. Sales and marketing of Idealease Rental Department. Rental fleet equi...

4w ago

Go to Apply

Sales Representative - Uniform

Cintas • Greenville, WI • 4w ago

Sales & Marketing

Requisition Number: 207332 Job Description Cintas is seeking a Sales Representative to focus on new business-to-business account development in our Uniform Division. Responsibilities include prospecting, cold calling, se...

4w ago

Go to Apply

Account Manager

COMMUNITY BLOOD CENTER INC • Appleton, WI • 10h ago

Management & Administrative

JOB REQUIREMENTS: Are you passionate about making a difference? At The Community Blood Center, every day is an opportunity to save lives. We partner with a dedicated community of volunteer blood donors to ensure that ove...

10h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.