Marketing Specialist

Michigan State University Federal Credit Union • East Lansing, MI • 22h ago

Description

Position Summary: Under general supervision, but in compliance with established policies and procedures, defines and executes integrated marketing campaigns and tactics to increase sales and revenue. Utilizes data to create campaign plans and new initiative overviews (offer, target, strategy, timing, goals) for campaigns. Attends project meetings with internal partners and/or established project teams and collaborates with business units to understand business objectives and transform those objectives into marketing strategy. Work Arrangement - This position is a hybrid role with a combination of working both onsite at the Headquarters building in East Lansing and remotely. A schedule of expected onsite and remote work days will be discussed during the interview process. Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process. An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment. Compensation & Benefits: Salary Range: $55,625 - $77,875+, dependent on experience 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays 401(k) with an immediate 2:1 Match Tuition Reimbursement Up to 12 Weeks of Paid Parental Leave Essential Duties and Responsibilities: Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns Transforms business objectives into marketing strategy and resulting successful tactics Plans and writes marketing content to ensure a successful promotion and increased product usage Proofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' work Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience Creates Campaign Plans and new initiative overview documents Collaborates closely with Creative Services on the development of marketing materials Maintains and reports on results and expenses for each marketing campaign conducted Partners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trends Plays supporting role in product/service review, refresh, and bundling Coordinates special projects and programs to ensure success of the products/services/projects/programs Uploads current marketing content such as promotions and campaigns to the intranet Collaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaigns Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns Using assets provided by Creative Services, designs limited marketing materials P

Similar Jobs

Cognizant Marketing Internship

Cognizant • Lansing, MI • 22h ago

Sales & Marketing

Cognizant Marketing Internship Location - Remote Pay rate: $25 per hour Position Overview Cognizant engineers modern businesses. As one of the world's leading professional services companies, we help our clients moderniz...

22h ago

Go to Apply

Secondary Marketing Operations Leader

City National Bank • Lansing, MI • 1d ago

Sales & Marketing

SECONDARY MARKETING OPERATIONS LEADER WHAT IS THE OPPORTUNITY? Key strategic/tactical leaders supporting cross functional business segments within the Secondary Marketing/Capital Markets group of US Mortgage. Designs and...

1d ago

Go to Apply

Lead Marketing Database Analyst

Lumen • Lansing, MI • 2d ago

Sales & Marketing

About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up...

2d ago

Go to Apply

Senior Account Executive (Central)

Dodge Construction Network • Lansing, MI • 4d ago

Sales & Marketing

Senior Account Executive (Central) Location: Remote, United States Description Dodge Construction Network (Dodge) is looking for a Senior Account Executive who will be responsible for driving net new logo sales of the fu...

4d ago

Go to Apply

Sales Associate - Optical - Part Time

America's Best • Lansing, MI • 6d ago

Sales & Marketing

America's Best is part of National Vision, one of the largest optical retailers in the United States. The America's Best brand continues to grow, with 1000+ stores and counting. Each location combines both parts of the o...

6d ago

Go to Apply

Account Executive - MM ACQ

Zoom • Lansing, MI • 6d ago

Sales & Marketing

MidMarket Account Executive What you can expect Zoom is looking for Midmarket Acquisition Account Executives to sell our Workplace Platform. Our Midmarket Acquisition AEs are tenacious hunters and prospectors that create...

6d ago

Go to Apply

Account Executive - Commodities

Brink's • Lansing, MI • 1w ago

Sales & Marketing

About Brink's: The Brink's Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, go...

1w ago

Go to Apply

Marketing Intern

Stride, Inc. • Lansing, MI • 1w ago

Sales & Marketing

Job Description SUMMARY: This is a 6-month, part-time internship (20 hours per week). As a Marketing Intern at Stride, you will be responsible for assisting with various projects within the Marketing department. Essentia...

1w ago

Go to Apply

Marketing Data Analyst

Michigan Farm Bureau • Lansing, MI • 2w ago

Sales & Marketing

Marketing Data Analyst US-MI-Lansing Job ID: 2025-7955 Type: Regular Full-Time of Openings: 1 Category: Information Technology Farm Bureau Center Overview Marketing Data Analyst Objective To drive successful organization...

2w ago

Go to Apply

Account Executive

Cushman & Wakefield • Lansing, MI • 2w ago

Sales & Marketing

Job Title Account Executive Job Description Summary The Sr. Account Director is a key role in C&W with responsibility to manage the client relationship while providing exceptional client service and delivering on all...

2w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.