Search Engine Marketing Specialist

Sanford Health • Iowa, Iowa • 1w ago

Careers With Purpose

Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.

Facility: Remote IA Location: Remote, IA Address: Shift: 8 Hours - Day Shifts Job Schedule: Full time Weekly Hours: 40.00 Salary Range: 26.00 - 41.50

Job Summary

Search engine marketing (SEM) specialists are responsible for planning, implementing and managing the organization's overall SEM strategy. Partner with media strategists to deploy search marketing tactics in an effort to increase online visibility and engagement with content, products or services. SEM Specialists analyze research, data or technology to understand user intent and uncover opportunities for ongoing optimization. Utilize SEO data to assist in the optimization of SEM and PPC campaigns in an effort to minimize CPC and increase CTR. Also partner with the marketing analytics team to use site traffic data to make informed decisions as it pertains to paid search performance.

Has proven experience and success managing PPC campaigns across Search Ads 360, Google and Bing. Works closely with the web and content teams to drive quality traffic? increase conversions and maximize ROI. Partner with Media Strategists to develop and implement the SEM campaigns for the organization. Improves search-related activities through ongoing analysis, experimentation or A/B testing. Performs ongoing paid keyword discovery, expansion and optimization. Researchs and analyzes competitor advertising keywords and links. Identifies appropriate key performance indicators (KPIs) and reports key metrics. Coordinates reporting dashboards and presents to key stakeholders.

Knowledge of performance marketing, conversion, and online customer acquisition. Understanding of trends and best practices in search engine marketing, bid management tools(SA360), call tracking tools (DialogTech/Invoca, Marchex), digital enterprise analytics tools (Google Analytics, Datorama), and SEO/SEM optimization tools (Google Search Console, Conductor, Ahrefs, SEMrush, Moz).

Ability to analyze and evaluate information and provide evidence-based recommendations. Must be able to organize and prioritize workload to meet a variety of conflicting deadlines. Proficient in a variety of technical and web-based platforms.

Qualifications

A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.

Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.

Certification in Google Ads required. Certifications in Google Ad Manager or Google Marketing Platform is preferred.

Benefits

Sanford Health offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

Sanford Health has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

Req Number: R-0233866 Job Function: Marketing and Communications Featured: No

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