Marketing Specialist

Humanetics • Farmington Hills, MI • 6d ago

Humanetics is a high-tech global industrial technology group. We engineer extraordinary safety, digital, and sensor solutions for critical environments to put humans at the heart of industrial design. We are the pioneers of crash test dummies and a leading provider of virtual simulation software, integrated crash test systems, precision sensors, specialized fiber optics, and laser-based material engineering. Our highly specialized solutions are used in the development of every car on the road today, space missions, guidance systems, operating theatres, biomedical devices, haptic surgery, energy generation, semi-conductor chip manufacturing, and many applications at the cutting edge of human innovation. Our sensor and measurement capabilities create data from critical environments and deliver precision tools to enable customers to answer critical questions and empower decisions that drive performance. When we innovate, humans thrive.

Role Purpose: You will play a hands-on part in planning, organizing, and executing marketing campaigns and events that bring our iconic products to life. You will adapt and create marketing materials for our website, email, and digital channels; support social media, PR, and media activities; and develop content for internal and external communications. Working closely with a global team, you'll help deliver impactful customer experiences, innovative digital engagement, and energizing employee communications.

This is an excellent opportunity for a marketer with experience in communications who is eager to learn, contribute, and make an impact in a high-tech, purpose-driven business.

Essential Functions & Responsibilities:

Marketing Campaigns & Lead Generation

Develop and execute marketing campaigns aligned with business priorities and sales targets.

Plan, manage track and lead generation activities across digital channels including email, social media, and CRM-based outreach.

Content Creation & Brand Communication

Create compelling marketing assets including datasheets, brochures, landing pages, and LinkedIn content.

Collaborate closely with Sales, Product Management, and Engineering to ensure aligned messaging.

Facilitate information flow with the Sales Performance Team and help prepare internal workshops or meetings.

Event & Webinar Management

Plan and execute trade shows, customer webinars, and virtual events, particularly in Europa and North America.

Manage event logistics, booth preparation, and post-event reporting.

Moderate or assist with webinars and LinkedIn Live sessions, integrating lead data into CRM systems.

Video Storytelling & Editing

Conceptualize, script, and shoot engaging video content that supports marketing campaigns and brand storytelling.

Edit and produce high-quality videos using tools such as Adobe After Effects and Premiere Pro.

Ensure videos are optimized for various platforms, including web, social media, and events.

Critical Competencies:

Self-starter with excellent organizational and time management skills.

Strong communicator who can work cross-functionally and with external partners.

Attention to detail; self-motivated.

Creative thinker and problem-solver.

Thrives in an energetic, goal-oriented environment; ability to work with teams & collaborate.

Excels in unsupervised solo assignments as well as team projects.

Education and/or Experience:

Required Qualifications:

Associate Degree in Marketing or Graphic Design required.

3+ years in B2B marketing.

Strong content creation skills, including writing and visual storytelling.

Event planning and coordination experience.

Familiarity with digital platforms: HubSpot, Salesforce, Adobe Suite.

Preferred Qualifications:

Bachelor's degree in Marketing or Graphic Design.

Experience in international or technical marketing.

Knowledge of GDPR/PECR compliance and digital marketing best practices.

Understanding of Google Analytics, LinkedIn Campaign Manager, or podcast formats.

Adobe Creative Suite: InDesign, Photoshop, Illustrator

Microsoft Office: Word, Excel, Teams, PowerPoint.

Experience in marketing automation such as HubSpot.

Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.

At Humanetics, privacy and information security is a critical feature of our corporate culture and is the responsibility of all employees.

Humanetics is an Equal Opportunity Employer/Veterans/Disabled/LGBT employer

Job Details

Job Function SGA

Pay Type Salary

Employment Indicator Regular

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