Adecco is currently assisting a local client in their search to fill a Sr. Marketing Specialist job opportunity located in Mountain View, CA 94043 zip code.
Shift: Monday - Friday 8am - 5pm
Pay Rate: $ 94.55/hr.
Summary:
As a Marketing Specialist, you provide broad strategic direction and help lead execution for complex cross-functional marketing campaigns and projects as a key contributor. You drive the development of marketing strategy for larger products of the clients to increase their product/brand awareness. You collaborate with industry, partner, product, and marketing managers to identify and develop goals, content, and promotion strategy, manage budgets, negotiate sponsorships and participation for optimized outcomes, coordinate all logistics for and manage outside vendors. You serve as a regional expert and "go-to" person in the marketing and/or project marketing field, demonstrating leadership in the broader marketing organization and within a specific team to drive strategic marketing programs. You hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.
Responsibilities:
Serve as go-to and thought leader within and outside of the organization, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts.
Work with senior mareting leadership across the organization to define project strategy and objectives, spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more, evaluate potential sponsored project opportunities, as well as develop brand new virtual and physical experiences in collaboration with partner marketing and customer marketing teams.
Manage client relationships for all media planning and partner with global Media teams to ensure strategies are scaled.
Own development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
Oversee analysis and insight development from data to uncover new marketing opportunities and audience insights.
Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
Engage and lead multiple large and/or complex media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
Help own the development and implementation of marketing strategies to drive business results, overseeing the positioning and development of content and marketing programs to grow awareness and engagement in key markets across social, on-network and off-network media channels.
Lead efforts to analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Lead efforts to track the ROI effectiveness of each activity (e.g., leads generated, deals influenced, deals closed, cost per lead). Work closely with the sales team leadership across the organization to make sure all campaigns are followed through to maximize the impact of each campaign/project.
Promote, nurture, and manage external relationships with venues and vendors, including registration agencies or livestream platforms, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual vendors, mailer gifting, and speaker agents.
Enhance a comprehensive internal and external promotion plan that maximizes the awareness and lead generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
Own effective partnerships with stakeholders to ensure content and campaigns created for media and social channels are high-quality, reflect our voice, and represent our brand.
Own the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
Qualifications:
9 years of experience in [growth, performance, direct response, social, etc., marketing.
4-5 years of experience within one or more of the following fields: unified user marketing strategies, lifecycle marketing, and/or product marketing focus
Experience working cross-functionally with various stakeholders and teams.
Experience in mobile app ecosystems or digital platform /marketplace experience.
Excellent written and verbal communication skills, and project management skills.
Strong analytical skills and the ability to track and measure marketing campaign performance.
Media placement
Social media
Communication skills
Influencer marketing
Search engine optimization (SEO)
Deal negotiation
Consumer behavior
Project management skills
Growth
Creativity
Media
Data analysis & synthesis
Apply Today to be considered for this Sr. Marketing Specialist job and any other positions with Adecco **.
Pay Details:** $94.55 per hour
Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the @type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
Equal Opportunity Employer/Veterans/Disabled
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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:
The California Fair Chance Act
Los Angeles City Fair Chance Ordinance
Los Angeles County Fair Chance Ordinance for Employers
San Francisco Fair Chance Ordinance
Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
