Sr. Manager Growth Marketing

ADP • Allentown, PA • 14h ago

ADP is hiring an experienced Senior Manager Growth Marketing , with expertise in B2B customer acquisition, client upsell/cross-sell campaign development, and project management, along with prior experience in client advocacy and event leadership being a plus.

The ideal candidate will be responsible for developing and executing demand generation campaigns that drive upsell/cross-sell opportunities with our current clients, managing regional events, and supporting the enhancement of our client engagement channels. This person must be a team player who loves collaborating in an organized and strategic manner, while remaining focused on expanding opportunities for new sales. Additionally, the ideal candidate is analytical, data-driven, and can track a set of goals to measure the effectiveness of programs and campaigns with the ability to articulate the business value of these metrics to all levels of the organization.

Responsibilities:

Build and execute customer acquisition programs utilizing email, digital, and other channels to drive continued advancement of sales within our strategic product set.

Develop and implement innovative cross/up-sell campaigns for existing clients that generate conversions at key inflection points in the customer journey.

Collaborate with cross-functional teams to identify opportunities for client engagement and retention, leveraging data insights for continuous improvement.

Manage all aspects of select regional events, including planning, execution, and follow-up to ensure a seamless experience and maximize impact.

Collaborate across the marketing organization to develop content for digital programs, campaign assets, etc. necessary to execute successful campaigns.

Utilize marketing automation tools to track campaign performance metrics and analyze results to optimize future initiatives.

LI-CS5

Skills and Experience:

6+ years' experience in B2B marketing

Ability to solve complex problems and take a broad perspective to identify innovative solutions

Proven leadership skills to lead large projects or initiatives in a matrixed environment

Strength in working with, and managing expectations across, cross-functional teams

Ability to define marketing objectives, execute integrated campaigns, and track and evaluate results

Strong analytical skills and experience using data to drive marketing decisions.

Superb writing and general communications skills

Ability to thrive in a fast-paced, collaborative environment.

Experience with Salesforce, Eloqua, and/or other marketing/sales data management platforms required

Preferred prior experience managing events and driving sponsorship results

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $85,200.00 - USD $173,100.00 / Year

Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.

A little about ADP: We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) .

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.

ADP

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