Head of Market Insights

Zoom • Indianapolis, IN • 3d ago

What you can expect

The Head of Market Insights position is a hands-on leadership role within Zoom's PSI (Product Solution & Industry) Marketing team. This role will support our vision to "Lead strategic positioning and market insights to accelerate customer awareness, adoption, and value realization of Zoom innovations through a Brand-to-Demand Marketing model."

About the Team

Zoom is the leader in modern enterprise video communications with a reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.

Responsibilities

Building High-Performance Team: Lead, develop, and mentor a diverse team of 5 insights professionals, fostering growth and excellence in market research and analytics

Setting team priorities, allocating resources, and ensuring alignment with business objectives across all insights initiatives

Building and maintaining strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to gather market insights and positioning feedback

Coordinating executive briefings, product demos, and strategic sessions while tracking analyst research to inform product and marketing strategy

Owning and executing comprehensive win/loss analysis to understand customer decision drivers and opportunities to improve win rates

Designing market research studies, customer surveys, and leverage commissioned research to identify market opportunities and trends

Partnering with Product Innovation teams on Jobs-to-be-Done frameworks and product-market fit validation

Conducting Total Addressable Market (TAM) analysis, customer segmentation, and identify emerging trends that impact Zoom's strategy

Developing KPIs and measurement frameworks to track program effectiveness and market share progression

Transforming complex market data and customer feedback into clear, actionable recommendations for executive leadership

Working closely with Brand Strategy and Demand Generation teams to ensure insights inform campaign strategy and execution

Providing market insights and customer research to support sales effectiveness and product roadmap decisions

What we're looking for

7-10 years of experience in market research, analyst relations, or strategic insights roles, with 3+ years in people management

Track record of building and leading high-performing teams while remaining hands-on with strategic initiatives

Show demonstrated understanding of B2B technology markets, SaaS business models, and enterprise software ecosystems

Have proven experience designing and executing primary research studies, surveys, and market analysis

Have excellent written and verbal communication skills with ability to present complex insights to executive audiences

Salary Range or On Target Earnings:

Minimum:

$126,500.00

Maximum:

$276,700.00

In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

We also have a location based compensation structure; there may be a different range for candidates in this and other locations

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Anticipated Position Close Date:

08/26/25

Ways of WorkingOur structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

BenefitsAs part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn (https://careers.zoom.us/benefits) for more information.

About UsZoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.We're problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment?

At Zoom, we believe great work happens when people feel supported and empowered. We're committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know-we're here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form (https://form.asana.com/?k=OIuqpO5Tv9XQTWp1bNYd8w&d=1127274756253361) and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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