NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Overview
The Director of NBC Partner Marketing is responsible for aligning with Content Distribution Marketing (CDM) in the pursuit of curating and generating network promotion on our partner platforms, servicing their marketing and content needs, and collaborating with them to launch/sustain viewership of NBC programming via curated content, activations, and giveaways. You will collaborate with the Directors of NBC Affiliate Marketing to amplify local activations for greater business impact.
Responsibilities
Align with CDM and proactively identify opportunities on partner platforms to optimize and expand network campaigns to increase and retain NBC viewership; collaborate, design and execute plans for those opportunities.
Identify and pursue timely opportunities that tie NBC programming or consumer activations to partner priorities; collaborate closely with internal Brand Strategy, PR and Social teams to leverage synergies between partners and the network to maximize show awareness and tune-in while creating network value to our partners; provide recap analysis on partner tie-ins.
Identify positive/negative trends in the market to inform marketing strategy by program and identify growth opportunities and actionable insights; produce graphic representation of findings.
Act as primary contact for internal Entertainment Brand and PR teams to generate opportunities that garner press for network show talent and create interview opportunities for our partners and their content creator partners (e.g. press junkets, red carpet specials).
Manage and empower a two-person team responsible for proactively helping CDM and partners secure all needed marketing assets (short/long form content, custom talent liners, digital and social assets) and information to drive promotion of NBC primetime programming; interface with VP Affiliate & Partner Marketing on daily operations of the team and pro-actively fulfilling partner needs.
Build and maintain strong, long-term fruitful relationships with business partners (i.e., CDM, NBC and Peacock Brand teams, Xfinity) via regular communication and timely follow up/trouble shooting their needs & requests.
Prep and participate in meetings, providing important network updates and helpful follow ups to CDM and key external partners; oversee specific functions of NBC Partner Marketing's participation in events and conferences; act as partner rep on internal NBC show team calls and team sync meetings; create PowerPoint and Excel spreadsheet presentations as needed
Maintain high-level knowledge of partner relationships and their priorities that align with network viewership goals.
Basic Qualifications
Bachelor's degree preferred
Experience working at a broadcast or cable network or streamer
Minimum seven years' industry experience preferred with established record of success as a senior marketing professional
Understanding of MVPDs, dMVPDs, connected devices, the linear broadcast model and evolving/emerging streaming services
Proven knowledge of Microsoft Word, PowerPoint, Outlook and Excel
Conversant with Social Media platforms
Eligibility Requirements
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in Universal City, CA.
Must be willing to submit to a background investigation
Must have unrestricted authorization to work in the United States
Additional Requirements
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $130,000 - $160,000(bonus and long-term incentive eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
