At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Overview
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Position Summary
The Marketing Operations, Senior Associate is at the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization. The Marketing Operations, Senior Associate will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you'll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.
This Marketing Operations, Senior Associate is required be based in our New York City office, generally 3 days a week on-site.
Responsibilities include, but not limited to:
Manage the "operational backbone" of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more).
Manage trafficking of marketing campaigns within Aetna content approvals ecosystem - support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
Lead cross-functional Campaign Team implementation meetings ; create timelines and track status toward campaign launch, negotiating blockers as they arise.
Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms, or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.
Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed.
Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed.
Manage Pod finances and other reporting/dashboards.
Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a "well-oiled machine."
Synthesize learnings from "test & learn" marketing experiments on a regular basis.
STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end - building on operational leadership to own strategy and facilitate creative development through execution deployment.
Required Qualifications
2+ years in a marketing operations role, specifically within a large corporation (ideally working with some combination of email, direct mail, SMS ( Short Message Service ), IVR ( Interactive Voice Response )/phone, paid media, and/or web).
2+ years of general project management experience (with desire to stretch into a marketing environment), and/or 2+ years of general marketing strategy/operations experience, and/or 1-2 years of pre-MBA ( Masters of Business Administration ) consulting experience.
Preferred Qualifications
Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Microsoft Excel (basic manipulation, pivots, reporting, etc.).
Familiarity with project workflow management tools e.g. Workfront, Smartsheet, etc.
Strong attention to detail is absolutely critical - in order to ensure "Six Sigma" levels of error-free campaign delivery.
Ability to pick things up quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously, and be comfortable with ambiguity.
Experience working in an Agile methodology and/or rapid test and learnenvironment (either directly with marketing campaigns or in a product development environment).
Experience within the healthcare industry.
Passion and dedication for healthcare, specifically in improving the lives of our members.
Bachelor's degree in marketing.
Education
Bachelor's Degree or equivalent experience (high school Diploma + 4 years of relevant experience).
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$50,188.00 - $122,400.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 08/28/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
