Marketing & Brand Lead

Robert Half • Michigan, Michigan • 1d ago

Description We're seeking a hands-on, creatively driven marketing detail oriented to join a multi-brand organization operating across industrial lubricants, engine testing, refrigeration systems, and materials science. This is a unique opportunity to contribute to a high-impact, multi-channel marketing strategy supporting a portfolio of niche technical brands.

You'll be reporting directly to the Director of Sales & Marketing and play a key role in amplifying brand visibility across multiple business units. This role supports high-profile partnerships and contributes to both internal and external brand engagement.

Responsibilities: - Own and execute day-to-day marketing tasks including implementing marketing campaigns both digital & traditional - Supporting all marketing initiatives such as implementing email marketing, social media posting, website updates, and brochure redesigns. - Collaborate on trade show planning, booth materials, and post-event engagement strategies. - Create short-form video content and manage internal communications via the company intranet. - Support sales and marketing initiatives with CRM data management, survey distribution, and administrative coordination. - Analyze performance using tools like Google Analytics and Meta Business Suite to inform content and outreach strategies. - Contribute to strategic marketing efforts including SWOT analysis, sales enablement, and brand positioning. Requirements - A proactive executor who thrives on getting things done with precision and creativity. - Approachable, collaborative, and comfortable working across departments. - Minimum of 3 years of experience in marketing, with proficiency in digital marketing tools and platforms. - Strong skills in email campaign creation, video editing, and social media management across various channels. - Familiarity with tools such as Google Analytics, CRM platforms, Adobe Creative Cloud applications for content creation and design. - Expertise in SEO techniques, to drive organic traffic. - Ability to plan and execute marketing campaigns, including paid search and strategic content initiatives. - Experience in event coordination, including trade shows and other promotional events. - Familiarity with B2B marketing within technical or industrial sectors is preferred Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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