THE OPPORTUNITY
Pantone, one of Veralto's iconic operating companies, is seeking a visionary, strategic, and hands-on senior marketing leader to drive bold, global brand transformation across both B2B and B2C audiences. This is an opportunity to shape one of the world's most recognized names in color-leveraging its creative legacy while building its next chapter of growth.
We're looking for a media-savvy, big-picture thinker who pairs creative ambition with the operational discipline to execute product marketing with precision. You'll have the freedom to make major impact-even on a lean budget-while leading a talented, high-performing team.
As a member of our close-knit leadership team, you will have a seat at the table to influence company strategy and growth. You'll define and amplify Pantone's voice, represent the brand on stage and in the media, and champion customer insights that fuel both storytelling and commercial results.
The ideal candidate thrives in complexity, seamlessly balancing brand narrative with measurable business outcomes. You understand how to sequence high-profile brand moments, customer engagement, and team development to grow relevance, demand, and loyalty. You bring the executive presence to inspire teams, energize stakeholders, and lead transformation at scale.
In this role, you will:
Build and grow a global marketing organization spanning brand, product marketing, sales lead generation, marketing operations, and consulting partner services.
Manage and expand a network of external agencies and consultants to deliver results.
Champion the customer experience, collaborating with product and sales teams to ensure the right message reaches the right audience at the right time.
This is a rare opportunity to not just steward a brand, but to elevate it into a growth engine-all while working alongside an ambitious, collaborative leadership team at one of the most creative and culturally influential brands in the world.
KEY RESPONSIBILITIES
Lead implementation of marketing strategies and tactics to drive market demand growth for Pantone's portfolio of solutions. Collaborate with cross-functional global teams to ensure cohesive and integrated marketing efforts that drive results.
Lead the development of a robust marketing calendar with compelling, impactful, and brand consistent campaigns that are resonant with target audiences. Collaborate with product, regional, and channel teams to develop and articulate Pantone's brand and product stories.
Work closely with Finance and the President to develop the marketing budget and deliver cost-effective marketing campaigns.
Monitor and analyze marketing campaign performance, using data and insights to evaluate effectiveness and identify areas for continuous improvement and facilitating data-driven decision-making.
Partner with finance, web, sales operations, and data teams to develop comprehensive dashboards and reporting frameworks to track the effectiveness of marketing initiatives and ensure alignment with business objectives. Provide regular reports and recommendations to Pantone President/GM and internal stakeholders.
Lead, inspire, and empower a high-performing team of marketing professionals and cultivate a culture of growth, developing them to achieve exceptional results. Champion succession planning initiatives to identify and develop future leaders, ensuring a continuous pipeline of talent to drive the Company's long-term success.
Manage Digital Marketing team and partner closely with eCommerce and Web teams to identify new initiatives and improvement areas that would provide seamless and user-friendly digital and IRL experiences and drive optimal engagement and conversion rates across various digital platforms, tradeshows and touchpoints.
Work with internal and external teams to drive the strategy, planning and execution of lead-gen and digital marketing activities. This includes website content to support traffic and conversion goals, editorial planning, content development, paid ads, paid and earned media, SEO/SEM, social media and community management, email marketing, etc.
Collaborate closely with the Sales teams to develop sales strategy and materials for different client industries and call points, advise on sell-in and reseller sell-out strategies, and identify new sources of sales leads.
Work closely with cross-functional teams such as Digital Strategy and Product Development teams and support strategic initiatives that allow for the continuous development of new products and markets for the Company.
Provide ad-hoc support to President on special projects including inorganic growth activities.
Stay current with the latest marketing trends and technologies and provide thought leadership to the organization.
Collaborate with the Pantone leadership team to design the future state of customer service and engagement. Potentially build and lead a new organization.
Promote continuous cross-departmental collaboration and be an excellent communicator to ensure 360 alignment on critical business decisions and status and results of projects.
Act as a brand advocate internally and externally. Execute brand guidelines to ensure a cohesive brand experience across all audience touchpoints.
EXPERIENCE & EDUCATION
At least 10 years of senior marketing experience required working with B2C and B2B companies.
Bachelor's degree in business, Marketing, Computer Sciences, or related degree. Advanced degree and/or MBA is preferred.
Extensive experience in brand management as well as all digital and non-digital marketing channels with proven track record in driving customer growth and revenue for the company.
Expertise managing marketing budget and expenditures in a cost-conscious way and proving ROI.
Experience in digital transformation a plus.
COMPETENCIES REQUIRED
A self-starter that is motivated, passionate, and results-focused.
Proven ability to lead, recruit, train and retain a high-performance marketing team.
Experienced manager with strong eye for business and willingness to jump in to work side-by-side with the team to get things done.
Strong understanding of ecommerce and digital marketing best practices, including GenAI search, social media advertising, and email marketing.
Possesses exceptional project and time management and communication skills.
Proven team development, management and leadership skills, including the ability to drive consensus among executive stakeholders and translate that into action.
Keen knowledge of marketing compliance standards and regulations to ensure marketing activities align with legal and ethical guidelines.
Comfortable with fast-paced and matrixed environments with ability to articulate complex marketing concepts and strategies to gain buy-in across diverse stakeholders.
Highly responsive, detail-oriented and well organized with ability to effectively manage multiple competing priorities in a dynamic environment.
Ability to address escalations and resolve problems based on a data-driven approach, as well as listening and understanding of stakeholder needs.
US ONLY :
The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $200000 - $250000 USD per year. This job is also eligible for Bonus Pay.
We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
