Marketing Specialist

BJs Wholesale Club • Massachusetts, Massachusetts • 1d ago

Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ's Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we're committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.

The Benefits of working at BJ's

BJ's pays weekly Eligible for free BJ's Inner Circle and Supplemental membership(s)* Generous time off programs to support busy lifestyles*

o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty

Benefit plans for your changing needs*

o Three medical plans**, Health Savings Account (HSA), two dental plans, vision plan, flexible spending ?

401(k) plan with company match (must be at least 18 years old)

*eligibility requirements vary by position

**medical plans vary by location

Job Summary

The Specialist, Integrated Marketing is responsible for helping to develop omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a surround-sound mix of digital and traditional channels, both paid and owned. This role will serve as part of the internal centralized campaign team that leads planning in collaboration with key partners including Merchandising, Digital Marketing, Digital, Creative, and Marketing Operations. Regular collaboration will also be required with external partners and vendors. This role reports directly to the Manager, Integrated Marketing and will support a variety of categories and/or business growth areas.

Major Tasks, Responsibilities, and Key Accountabilities

Demonstrates a good understanding of the business, competitive, and consumer dynamics to inform strategic planning.

For select businesses, with assistance from the Manager:

Sets Marketing goals using a mix of techniques based on past performance, business goals, market sizing, consumer insights, and traffic forecasting.

Builds Marketing strategies to drive incremental revenue growth; including defining target audiences, determining appropriate budgets, prioritizing across opportunities, and defining timing.

Drives Marketing goal, strategic plan, and tactical plan alignment across business and cross-functional partners.

Ensures proper measurement plans are built for each campaign, optimizes efforts mid-flighting, and conducts a final performance analysis in collaboration with business and cross-functional partners

Owns tactical plan execution in collaboration with cross-functional partners, including identifying the optimal channel mix across owned + paid tactics and setting the communications.

Writes creative brief and traffics all assets through to campaign launch.

Serve as a strategic thought partner to help define short and long-term growth roadmap for assigned promotion or product.

Approximately 25% of time will be allocated to strategic development of assigned promotion or product and 75% to tactical execution

Qualifications

Bachelor's required. Preferred degree in Business, Marketing, Communications or other related field

3-5 years of experience

Experience managing B2C omni-channel Marketing campaigns

Strong analytical skills - understand key Marketing performance metrics (ie. incrementality, ROAS, CPC, CTR)

Strong communication skills to influence and collaborate with partners without direct reporting relationships

Ability to flourish in a fast-paced environment that requires both strategic and executional skills

Strong project management skills, with ability to balance priorities across a number of initiatives

Preferred but not required qualifications:

Previous management of or role at a creative or media agency

Experience with project management and routing tools like Monday.com, Workflow, Figma, Storyteq preferred, but not required.

Retail or CPG experience

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ's Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is starting from $60,500.00.

Similar Jobs

VP Global Marketing

Veralto • Massachusetts, Massachusetts • 1d ago

Sales & Marketing

THE OPPORTUNITY Pantone, one of Veralto's iconic operating companies, is seeking a visionary, strategic, and hands-on senior marketing leader to drive bold, global brand transformation across both B2B and B2C audiences....

1d ago

Go to Apply

Sales Development Representative

S&P Global • Massachusetts, Massachusetts • 2w ago

Sales & Marketing

About the Role: Grade Level (for internal use): 08 As a Sales Development Representative (SDR), you will have the opportunity and means to take control of your own career through your own efforts, hard work and grit. You...

2w ago

Go to Apply

Integrated Marketing Specialist

Matter • Massachusetts, Massachusetts • 2w ago

Sales & Marketing

Matter Integrated Marketing Specialist Location: Boston or Newburyport MA, (Hybrid: In office Mon-Thurs, Remote - Fri) Matter is an independent and thriving brand elevation agency unifying digital marketing, PR and creat...

2w ago

Go to Apply

Marketing Analyst

Bright Horizons • Massachusetts, Massachusetts • 3w ago

Sales & Marketing

Supporting the Enterprise Marketing department at Bright Horizons, this role will help elevate digital marketing analytics practice, evaluate marketing channel performance, and drive growth across multiple lines of busin...

3w ago

Go to Apply

Digital Marketing Specialist

BJs Wholesale Club • Massachusetts, Massachusetts • 3w ago

Sales & Marketing

3w ago

Go to Apply

Account Executive

NRG Energy, Inc. • Massachusetts, Massachusetts • 4w ago

Sales & Marketing

Welcome to the intersection of energy and home services. At NRG, we're all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and more connected future. We...

4w ago

Go to Apply

Parent Advocate - CAFL Worcester

State of Massachusetts • Massachusetts, Massachusetts • 8h ago

ALL APPLICANTS MUST APPLY DIRECTLY THROUGH THE CPCS iCIMS WEBSITE. IF YOU APPLY THROUGH MASS CAREERS AND DO NOT COMPLETE THE CPCS iCIMS APPLICATION, YOU WILL NOT BE CONSIDERED FOR THIS POSITION. PLEASE USE THE FOLLOWING...

8h ago

Go to Apply

Service Manager - Supply Chain Technology

BJs Wholesale Club • Massachusetts, Massachusetts • 1d ago

Management & Administrative

1d ago

Go to Apply

HEALTH TECHNICIAN

Air National Guard Units • Massachusetts, Massachusetts • 1d ago

Hospital & Medical

Summary THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. This National Guard position is for a HEALTH TECHNICIAN, Position Description Number PDD1724000 and is part of the MA ANG 102nd IW, National Guard. Thi...

1d ago

Go to Apply

Account Sales Executive - Healthcare SaaS Required

RLDatix • Massachusetts, Massachusetts • 2d ago

Hospital & Medical

Customer Relationship Executive | Sales | U.S. | Remote RLDatix is on a mission to transform care delivery worldwide, ensuring every patient receives the safest, highest-quality care. Through our innovative Healthcare Op...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.