Wells Fargo is seeking a Search Engine Optimization (SEO) Lead Marketing Consultant responsible for performing research, creating search engine optimizations that will attract traffic to compelling experiences, measuring performance, and creating insights. This role will be aligned to specific lines of businesses.
This role resides in the Marketing Channel Strategy and Revenue Optimization team which provides marketing services to all businesses at Wells Fargo. Three days per week in-office is required. Learn more about our career areas and business divisions at wellsfargojobs.com
In this role, you will:
Create Organic Search Strategies that will deliver business results as the marketplace transitions from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO)
Understand business/marketing goals and create search optimization strategies such as attracting & converting searchers into buyers/users, increasing our brand awareness, etc.
Perform keyword research, search behavior analysis, technical audits, competitive analysis, and content gap analysis utilizing SEO/AEO tools, data and analytics, customer research and leveraging SEO/AEO best practices extensively to create insights and data driven strategies and recommendations.
Create on-page, off-page and site wide strategies/recommendations including meta data, site speed optimization, content strategy, information architecture, and more.
Create and maintain a roadmap of ongoing search opportunities/strategies for the business/marketing and track/measure implementation progress.
Measure business impacts of search implementations and identify post-implementation areas of optimization and actionable insights, partnering with analytics team and our Search agency.
Exhibit GenAI/LLM SEO Expertise
Be an GenAI/LLM SEO expert, staying informed on how generative AI and large language models are reshaping search behavior, search engine results pages (SERPs), and content discovery and creating strategies for optimizing content and technical elements to increase the likelihood of being surfaced in AI-generated search results
Monitor emerging trends in AI Overviews (AIO), conversational search, and AI-powered search engines (e.g., Google AIOs, Bing Copilot, Perplexity), identifying opportunities to adapt and optimize search strategies accordingly.
Proactively explore and test new optimization techniques tailored to AI-driven search experiences, ensuring Wells Fargo remains competitive in the rapidly 2evolving search landscape.
Provide Technical SEO/AEO expertise
Provide technical support including identifying crawl issues on site, structured data, social markup, sitemaps, MCP etc.
Collaborate with scrum teams, experience design, In-House Marketing Agency, external vendors, technology, and other key partners to influence implementation of search strategies.
Provide technical SEO/AEO requirements to digital, platform, vendor and business partners and ensure pages and experiences are built optimal for both content and code.
Partner with Paid media teams to identify SEO/Paid search opportunities and present to line of business (LOB) partners; provide performance insights.
Advance the SEO/AEO
Serve as a trusted organic search subject matter expert for internal teams and business partners, acting as a go-to resource for SEO/AEO-related questions, guidance, and strategic input. Provide clear, actionable recommendations and foster a culture of SEO/AEO excellence across the organization
Evangelize SEO/AEO across the organization, educating stakeholders and advocating for search-friendly practices in content creation, UX, and development.
Be a proactive and communicative partner, consistently engaging with cross-functional teams and the internal SEO/AEO team to anticipate needs, share insights, and collaborate on initiatives
Support efforts on the SEO/AEO Center of Excellence roadmap including building processes, risk management efforts and SEO/AEO site wide capabilities across the organization.
Build business cases that quantify revenue opportunities and socialize with leadership in support of growing the business.
Produce compelling executive-level analysis/presentations for senior leaders that are compelling, concise, and easy to understand.
Strategically engage with, and present to all levels of leadership across the company, serving as an expert advisor on SEO/AEO strategies, data and analytics.
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
5+ years experience creating recommendations to attract search engine traffic utilizing tools such as Ahrefs, SEMRush, Google Search Console, Google Keyword Planner, Google Looker Studio, Google Analytics 4, CJA, etc.
Exceptional ability to translate search platform, marketplace, competitor and consumer insights and create SEO & AEO strategies that will deliver against business goals.
Expert technical SEO/AEO knowledge and ability to advise developers/coders, platform product owners, etc.
Exposure to paid search and an understanding of the dynamics of paid and organic performance and impact
Exceptional ability to create professional level slides/presentations with easy-to-understand KPIs and compelling storylines.
Expert knowledge of the most up-to-date SEO/AEO industry standards and best practices and emerging concepts and approaches including the use of technology (digital, social media, etc.) and their impact on SEO/AEO.
Ability to think strategically with outstanding problem solving and analytical skills.
Ability to thrive, manage and successfully execute several major initiatives/deliverables simultaneously and prioritize effectively in an environment which has a continual sense of urgency.
Exceptional verbal, written, interpersonal and presentations skills and ability to advocate and defend points of view to multiple levels and stakeholders of the organization (including senior leaders) in a manner that persuades, educates, and inspires action.
Advanced Microsoft Office skills with extremely high skill level in Power Point and Excel.
Job Expectations:
This position offers a hybrid work schedule.
Ability to travel up to 10% of the time.
This position is not eligible for Visa sponsorship.
Posting End Date:
24 Aug 2025
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo (https://www.wellsfargojobs.com/en/diversity/disability-inclusion/) .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy (https://www.wellsfargojobs.com/en/wells-fargo-drug-and-alcohol-policy) to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Req Number: R-479984
