Strategic Marketing Analyst Intern

ITW • Troy, MI • 1d ago

Job Description:

ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $14.1 billion in 2019. The company's seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW's approximately 45,000 dedicated colleagues around the world thrive in the company's decentralized and entrepreneurial culture.

ITW Deltar Fasteners serves all the major OEMs and their tier suppliers with plastic fasteners totaling approximately $260M in revenues. Units include: Frankfort, IL; Chippewa Falls, WI and our Commercial Sales and Engineering in Troy, MI.

The division drives profitability by leveraging its innovative solutions and application engineering. In addition to ITW's industry leading research and development capabilities, ITW Deltar Fasteners enhance our customers' competitive advantage by:

Maintaining advanced engineering and manufacturing facilities in NA.

Exchanging product, process and benchmarking information with sister units worldwide.

Continually improving processes, material and designs to ensure every product exceeds customer specifications while providing unparalleled value

Job Description

As a Strategic Marketing Analyst Intern, you'll support the development of high-impact business strategies through rigorous market, technology, and product research. You'll investigate key external forces shaping the future of the automotive industry and translate findings into actionable insights that inform market positioning and growth strategies.

Key Responsibilities

Analyze industry trends, macroeconomic shifts, and market forces to develop strategic hypotheses.

Map and benchmark customers and competitors within key automotive application spaces.

Conduct market segmentation and sizing, SWOT analyses, and business model assessments to inform competitive positioning and strategic direction

Assist in Voice-of-Market and Voice-of-Customer research to validate differentiated value propositions.

Collaborate with sales and innovation teams to support opportunity pipeline development.

Contribute to thought leadership in critical growth areas through product and market expertise.

Prepare market and product presentations and participate in customer-facing events (e.g., tech days).

Qualifications

Undergraduate student (graduate students also welcome) in engineering, business, natural sciences, or social sciences.

Strong interest in both quantitative and qualitative research, with a methodical and objective approach.

Entrepreneurial mindset with a passion for customer-centric innovation and aggressive growth.

Curious, proactive, and eager to understand complex systems to influence outcomes.

Excellent communication and collaboration skills.

Comfortable working in a technical B2B and automotive environment.

Proficient in Excel, PowerPoint, and English.

Experience with AI-enabled research tools is a plus.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW

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