FLEX Senior Director, Marketing Intelligence

Marriott • Bethesda, MD • 1d ago

Additional Information

Job Number 25128646

Job Category Sales & Marketing

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20Wisconsin%20Avenue%2C%20Bethesda%2C%20Maryland%2C%20United%20States%2C%2020814)

Schedule Full Time

Located Remotely? Y

Position Type Management

This is a temporary position.

Job Summary:

The Senior Director, Marketing Intelligence is responsible for developing and executing analytics to drive business and customer value. Key areas include:

Marketing mix optimization

Personalization measurement

Omnichannel lifecycle analytics

Website merchandising analytics

This role involves strategic leadership, hands-on project development, and team guidance within the SBID (Strategy, Business Intelligence & Data) - Topline Intelligence team.

Candidate Profile: Required Education & Experience:

Bachelor's or advanced degree in a quantitative field (e.g., statistics, engineering, mathematics)

8+ years in analytics, marketing strategy, or consulting

Strong communication and analytical skills

Experience with:

SQL, R, Python

Tableau

Git, Jira

MS Office (PowerPoint, Word, Excel)

Team leadership experience

Preferred Education & Experience:

MBA or advanced degree in related fields

Experience with:

Data mining and visualization

Digital marketing, attribution, CRM

Marketing mix models, customer segmentation

Martech and privacy (e.g., cookie tracking, clean rooms)

Presenting to senior executives

Mentoring analytics teams

B2C environments and A/B testing

Platforms like Google, Facebook, Adobe Campaign, GA 360

Core Responsibilities:

Align with Global Marketing priorities

Lead analytics projects with internal and external teams

Develop measurement models (e.g., attribution, media mix)

Promote testing and optimization culture

Translate business questions into analytics

Build scalable infrastructure for marketing analytics

Collaborate across analytics, CRM, IT, and data teams

Leadership & Management Competencies:

Communication, vision alignment, change management

Problem-solving, decision-making, strategic planning

Team building, execution, results orientation

Customer relationships, global mindset, partnerships

Talent development, organizational capability

Business acumen, continuous learning, strategy knowledge

The pay range for this position is $68.07 to $109.38 per hour.

Washington Applicants Only: Employees will accrue 0.0334 PTO balance for every hour worked and eligible to receive minimum of 9 holidays annually.

FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

The application deadline for this position is 14 days after the date of this posting, August 7, 2025.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. ?We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,? begin your purpose, belong to an amazing global? team, and become the best version of you.

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