The Sr. Consumer Marketing Content Strategist role to leads and implements the content strategy for consumer marketing. This individual contributor role reports to the Director, Consumer Marketing Content Strategy and combines strategy and execution. This person will create messaging frameworks, content plans, and journeys that boost engagement and deliver measurable marketing content results. The ideal candidate will drive innovation, establish foundational content, and collaborate with cross-functional teams to develop content strategies that increase member engagement. This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts at Included Health.
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Responsibilities:- Strategy & vision: You will develop and communicate a strategic, content vision that aligns with Consumer Marketing's OKRs, using data-driven insights to optimize marketing initiatives and measure results.
- Leadership & team development: You will build and scale a high-performing content strategy function, mentoring team members and implementing scalable processes to elevate content across the marketing organization.
- Content strategy & messaging: You will lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. You will also tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning.
- Cross-functional collaboration: You will partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value.
- Planning & execution: You will develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms. You will also actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing.
- Performance analysis & reporting: You will track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders, supporting client-facing teams with cohesive content strategies that address audience needs.
Qualifications:- Bachelor's or Master's degree in marketing, journalism, communications, or a related field.
- 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results.
- Expertise in journey mapping, messaging frameworks, and persona-driven content strategies.
- Strong experience creating consumer messaging aligned with organizational goals.
- Excellent project management and cross-functional collaboration skills.
- Data-driven decision-maker with strong strategic judgment to navigate complex challenges.
- Exceptional communication and leadership skills, with the ability to inspire and build trust across teams.
- A “builder” mentality—someone ready to, create scalable solutions, and lead the team through growth and change.
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The United States new hire base salary target ranges for this full-time position are:
Zone A: $120,050 - $156,070 + equity + benefits
Zone B: $132,055 - $171,677 + equity + benefits
Zone C: $144,060 - $187,284 + equity + benefits
Zone D: $156,065 - $202,891 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for you will depend on several job-related factors, unique to each candidate, which may include education; training; skills; years and depth of experience; certifications and licensure; our needs; internal peer equity; organizational considerations; and understanding of geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and great compensation package based on their roles and locations. Your Recruiter can share your geographic zone upon inquiry.
Benefits & Perks:
In addition to receiving a great compensation package, the compensation package may include, depending on the role, the following and more:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Paid Time Off ("PTO") and Discretionary Time Off (“DTO")
12 weeks of 100% Paid Parental leave
Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
Work-From-Home reimbursement to support team collaboration home office work
Your recruiter will share more about the salary range and benefits package for your role during the hiring process.
About Included Health:
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We're on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It's all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
