Job Description
ROLE ?
Performance Marketing Lead
OVERVIEW
The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives.
MAJOR DUTIES AND RESPONSIBILITIES:
Performance Marketing & Data-Driven Decision-Making
Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
Collaboration and Integration
Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.
Cross-Channel Test-and-Learn Initiatives
Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.
Track, analyze, and communicate key learnings to inform future marketing strategies.
Audience Planning & Funnel Optimization
Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
Work with analytics teams to refine audience strategies using data-driven insights.
Additional Job Description
QUALIFICATIONS
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.
1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.
High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data
Strong organizational and analytical skills, creative problem-solving, and attention to detail.
Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources (https://search-careers.gm.com/en/working-at-gm/total-rewards) .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .
Accommodations
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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
Our Company (https://search-careers.gm.com/en/working-at-gm/)
Our Culture
How we hire??????? (https://search-careers.gm.com/en/how-we-hire/)
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
Explore our global locations (https://search-careers.gm.com/en/locations/)
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
