Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
Position Summary:
The Associate Director, HCP Marketing - will be a strategic leader responsible for modernizing how we engage healthcare professionals through data-driven, digitally enabled experiences. As a core member of the brand team, this individual will partner closely with the Omnichannel Strategy Team to translate brand objectives into integrated, high-impact HCP engagement plans. This role will oversee non-personal promotion (NPP), next-best action (NCM) execution, and modular content innovation-ensuring campaigns are personalized, optimized, and aligned to key customer segments. The ideal candidate brings a strong commercial mindset, fluency in digital tools and AI, and a passion for driving transformational engagement.
Key Responsibilities:
Partner with the Omnichannel Strategy Team to translate brand strategies into orchestrated HCP engagement plans
Partner with other HCP-facing channel leads (e.g., field, medical, training, peer-to-peer) to ensure integrated amplification of brand strategy across touchpoints
Ensure consistency of messaging and timing across personal and non-personal channels to maximize reach and impact
Oversee implementation of next-best action (NCM) and CE3 capabilities, ensuring relevance, precision, and field coordination
Collaborate with cross-functional partners to ensure data inputs, rules, and content libraries support effective orchestration
Continuously evaluate and optimize performance based on engagement data and customer behavior
Lead content development using modular and GenAI-powered frameworks to enhance agility and personalization
Identify and pilot innovative solutions that elevate HCP experience and improve marketing efficiency
Ensure all innovations adhere to compliance, legal, and regulatory standards while pushing the boundaries of what's possible
Collaborate across brand marketing, field teams, insights, training, medical, and digital operations to ensure end-to-end alignment
Represent omnichannel and innovation priorities within brand planning, performance reviews, and executive updates
Serve as a thought partner across teams to scale best practices and embed innovation into the commercial model
Key Qualifications and Experience:
Bachelor's degree required; MBA or advanced degree preferred
6+ years of experience in pharmaceutical or biotech marketing, with a strong focus on HCP engagement and digital execution
Proven track record of leading omnichannel or non-personal promotion initiatives with measurable business impact
Familiarity with next-best action, modular content, and GenAI applications in a commercial @context
Strong strategic thinking, project leadership, and cross-functional influence skills
Experience in oncology, hematology, or specialty therapeutics preferred
The starting compensation for this job is a range from $164,990 - $199,900 plus incentive cash and stock opportunities (based on eligibility).
The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed.
Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit Life At BMS - BMS Careers (https://careers.bms.com/life-at-bms/)
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year's holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy @type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1593942
Updated: 2025-08-05 03:00:17.451 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
