Regional Marketing Specialist (DFW)

Subaru of America • Coppell, TX • 2d ago

COMPANY BACKGROUND

Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Maintains responsibility for planning and executing all regional sponsorships and niche marketing events. Works in tandem with Zone Operations Specialist for the event management and planning of Zone-related events. Facilitates the communications and information between site coordinators and vendors. Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels. Implements relevant and effective marketing and advertising in advance of the event. Develops contingency plans for events and independently and quickly responds to unexpected incidents. Completes pre- and post-event analysis to provide recommendations and guidance for future activities. Successful event management requires a focused, dedicated, hard-working individual with significant customer-handling experience, problem-solving skills, and a strong attention to detail.

ESSENTIAL FUNCTIONS

Maintains responsibility for planning and executing all Regional sponsorships and niche marketing events

Works in tandem with Zone Operations Specialist for the event management and planning of Zone-related events

Facilitates the communications and information between site coordinators and vendors

Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels

Implements relevant and effective marketing and advertising in advance of the event

Develops contingency plans for events and independently and quickly responds to unexpected incidents

Completes pre- and post-event analysis to provide recommendations and guidance for future activities

Successful event management requires customer-handling experience, problem-solving skills, and strong attention to detail

Performs analysis of marketing reports and processes

Provides input and recommendations for changes in processes for future marketing endeavors

Acts as a leader regarding Regional digital activities

Partners with Corporate Communications to update Subaru's Facebook page and Twitter account to feature Regional events and news

Maintains responsibility for the Regional Marketing budget and the accuracy of Zone Marketing budgets (depending on Regional office structure)

Manages costs for sponsorships and events, including balancing the budget and working with Accountants on any cost-, payment-, or budget-related matters

ADDIITIONAL RESPONSIBILITIES

Acts as Regional Love Promise point of contact by producing and coordinating Love Promise events for Regional and Zone employees

Ensures the Love Promise is integrated into consumer events when applicable

Implements events and marketing efforts for Subaru Loves the Earth, Loves to Care, Loves Learning, Loves to Help, and Loves Pets for the Region

Tracks retailer participation, orders support materials, and ensures Love Promise stories are submitted at Region, Zone, and retailer level.

Must possess a valid driver's license and maintain a driving record that is acceptable or probationary under the SOA Driving Record Evaluation Criteria Policy. Must be approved as an "Authorized Driver" by Risk Mgmt. to operate company vehicle prior to vehicle operation.

EDUCATIONAL & EXPERIENCE REQUIREMENTS: 4 Year college degree or equivalent experience (4-6 Years)

COMPENSATION: The recruiting base salary range for this full-time position is $65000 - $75000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (Internal Job Grade: P1)

WHY JOIN US? In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

Medical, Dental, Vision Plans

Pension, Profit Sharing, and 401K Match Offerings

15 Vacation days, 5 Floating Holidays, and 5 Sick days, and 9 Company Holidays

Tuition Reimbursement Program: $15,000 yearly benefit

Vehicle Discount Programs

Learning & Development:

Professional growth and development opportunities

Direct partnership with senior leadership

Formal Mentorship Program

LinkedIn Learning License

Visit our Careers landing page for additional information about our compensation and benefit programs.

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