Director, eCommerce & Retailer Media

Scotts Miracle-Gro • Marysville, OH • 3d ago

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply! The Director, eCommerce & Retailer Media is responsible for leading a team that drives sales growth through our retailer websites and leverages relationships with our retailer media networks to drive sales both in stores and online. The right candidate will be someone who demonstrates thought leadership and has a successful track record of e-commerce sales growth. This individual will be instrumental in directing the assortment, sales, promotions, analysis, and support vehicles for the websites of our key accounts. This would include but not limited to customers such as homedepot.com, lowes.com, walmart.com, acehardware.com & target.com. The successful candidate will be able to establish positive relationships and communication with our brick and mortar account teams, to ensure cohesiveness in sales and marketing plans both in store and online. This role is also responsible for managing our retailer media team. The right candidate will be able to create and lead successful media campaigns by working through our various retailer media networks. They need to build and leverage relationships with our retailer media networks to drive maximum return on investment from the advertising spend. Additionally, the successful candidate works closely with other eCommerce cross functional teams including our brand teams, media team, external media agencies and content team to support the business growth strategies. The Director must exercise outstanding prioritization, communication and organizational skills plus the ability to develop, coordinate, communicate, and implement complex sales plans and retailer specific media campaigns. This individual must be high energy and able to identify untapped e-com growth opportunities and establish internal and external relationships to deliver on these opportunities. This position will be a hybrid role working from our World Headquarters in Marysville, OH! Key Work Performed:

Effectively create and lead our retailer media campaigns that drive sales and high ROAS

Work cross functionally to prepare programs and line reviews ensuring distribution of all Scotts products as well as impactful promotional and feature plans with appropriate media and advertising support vehicles.

Aggressively identify new online business opportunities with our retailers.

Lead a team focused on e-com growth through retailer media and new distribution through existing retail partners

Manage accounts to exceed sales goals and KPIs that align with SMG's ecom growth strategy

Collaborate with content team to support online catalogs while meeting the customer requirements but driving innovation in content that sets us apart from competition

Provide account strategy and collaborate with eComm Marketing team to develop 360 programs that drive growth

Partner with executive leadership on planning 3 year ecom growth strategies and implement them

Participate in customer meetings and events, as well as Scotts internal sales + marketing meetings

Build Relationships with merchants and customer media teams

Manages our e-com category management team and requires the ability to analyze and understand data and consumer trends

Minimum Requirements:

Bachelor's Degree in Business Administration or other relevant discipline required.

Minimum 5 years experience building media campaigns and experience with retailer media preferred

Minimum of 7 years sales/account

Apply here: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjI5ODczLjEwNTA4QHNjb3R0c21pcmFjbGVncm9jb21wLmFwbGl0cm

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