NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Director, Brand Marketing will execute comprehensive brand marketing strategies across Versant's entertainment networks (USA, E!, SYFY, Oxygen) and sports properties. This role will lead day-to-day marketing campaign development and execution while providing tactical support to Distribution Sales and Ad Sales Marketing functions. The Director will also manage sports key partnerships marketing execution across our Golf vertical, WWE partnership, Premier League partnership, A10 college basketball partnership, NASCAR, and other developing partnerships.
Key Responsibilities
Campaign Development & Execution
Lead the development and execution of integrated marketing campaigns for network programming and sports properties
Manage day-to-day marketing operations including creative development, media planning, and campaign optimization
Oversee multi-platform campaign delivery across linear, streaming, digital, and social platforms
Execute brand positioning strategies and ensure consistent messaging across all marketing touchpoints
Coordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials
Distribution Sales Marketing Execution
Develop and produce marketing materials supporting Distribution Sales team initiatives
Create presentation materials and promotional assets for affiliate meetings and negotiations
Execute co-marketing campaigns with distribution partners
Ad Sales Marketing Execution
Produce marketing materials and presentations supporting Ad Sales team efforts
Develop advertiser-focused case studies, audience profiles, and engagement data presentations
Execute branded content marketing campaigns and sponsorship activations
Sports Key Partnerships Execution
Execute marketing campaigns for key sports partnerships including:
Golf vertical content and partnership marketing
WWE partnership promotional campaigns
Premier League partnership marketing initiatives
A10 college basketball partnership promotions
NASCAR partnership marketing execution
New sports partnerships as they develop
Coordinate cross-promotional opportunities between sports and entertainment properties
Manage sports partnership marketing timelines, deliverables, and performance tracking
Project Management & Operations
Manage marketing project timelines, budgets, and deliverables across multiple simultaneous campaigns
Coordinate cross-functional teams including creative, media, digital, social, and external partners
Ensure marketing campaigns are delivered on time, on budget, and meet quality standards
Maintain marketing calendar and coordinate with programming and sales calendars
Track campaign performance and provide regular reporting to VP, Brand Marketing
Team Collaboration & Development
Lead marketing coordinators and junior team members on campaign execution
Collaborate with senior marketing team members on strategic initiatives
Serve as primary day-to-day contact for agency partners and vendors
Support VP in team development and strategic planning initiatives
Contribute to Versant Marketing Council initiatives and cross-platform collaboration efforts
New Platform Development Support
Execute marketing campaigns and initiatives supporting new streaming partner launch efforts
Coordinate tactical elements of go-to-market strategies for new platform partnerships
Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries
Campaign Management: Proven track record managing complex, multi-platform marketing campaigns
Sales Support: Experience creating marketing materials and campaigns that support sales functions
Sports Knowledge: Understanding of sports marketing, partnerships, or sports media preferred
Project Management: Strong project management skills with ability to manage multiple campaigns simultaneously
Collaboration: Demonstrated ability to work effectively with cross-functional teams and external partners
Desired Qualifications
Television/streaming marketing experience with understanding of audience measurement and media planning
Experience supporting both distribution sales and advertising sales organizations
Background in sports marketing or sports media partnerships
Agency or in-house brand marketing experience
Proficiency in marketing analytics and campaign performance measurement
Experience with digital marketing platforms and social media marketing
Strong written and verbal communication skills
Key Performance Indicators
Marketing campaign delivery timeliness and quality
Campaign performance metrics and ROI achievement
Distribution sales marketing support effectiveness and feedback
Ad sales marketing support contribution and utilization
Sports partnership marketing execution and performance
Budget management and campaign cost efficiency
Cross-functional collaboration effectiveness and stakeholder satisfaction
Growth Opportunities
This role provides development opportunities in:
Strategic marketing planning and brand strategy
Senior leadership and team management experience
Sports marketing and partnership development
Sales organization support and revenue-driving marketing
Multi-platform content marketing expertise
Preparation for VP-level marketing leadership roles
Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries
Campaign Management: Proven track record managing complex, multi-platform marketing campaigns
Sales Support: Experience creating marketing materials and campaigns that support sales functions
Sports Knowledge: Understanding of sports marketing, partnerships, or sports media preferred
Project Management: Strong project management skills with ability to manage multiple campaigns simultaneously
Collaboration: Demonstrated ability to work effectively with cross-functional teams and external partners
Desired Qualifications
Television/streaming marketing experience with understanding of audience measurement and media planning
Experience supporting both distribution sales and advertising sales organizations
Background in sports marketing or sports media partnerships
Agency or in-house brand marketing experience
Proficiency in marketing analytics and campaign performance measurement
Experience with digital marketing platforms and social media marketing
Strong written and verbal communication skills
Key Performance Indicators
Marketing campaign delivery timeliness and quality
Campaign performance metrics and ROI achievement
Distribution sales marketing support effectiveness and feedback
Ad sales marketing support contribution and utilization
Sports partnership marketing execution and performance
Budget management and campaign cost efficiency
Cross-functional collaboration effectiveness and stakeholder satisfaction
Growth Opportunities
This role provides development opportunities in:
Strategic marketing planning and brand strategy
Senior leadership and team management experience
Sports marketing and partnership development
Sales organization support and revenue-driving marketing
Multi-platform content marketing expertise
Preparation for VP-level marketing leadership roles
Additional Information:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits) of the Careers website. Salary range: $115,000 - $150,000 (bonus and long-term incentive eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
