Marketing Specialist

Yancey Bros.co • Austell, GA • 2d ago

Description

Who We Are:

From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset...our employees.

What You Will Be Doing:

The Marketing Specialist will serve as the primary Marketing contact for executive/corporate departments including HR, Training, Executive Offices, I.T. etc focusing on recruiting and other projects not owned by the Sales, Power Systems, Rental or Product Support Coordinators. The coordinator will manage all marketing needs of these departments by leveraging their own competencies, the resources within the Marketing Department - Data, Creative, Digital - and external agencies to execute the needs of the division(s).

Primary Responsibilities:

CORPORATE/EXECUTIVE COORDINATION

Manage marketing needs for all corporate cost centers including the Executive Office for any requests that are not managed through Sales, Product Support, Power Systems or Rental

Corporate/Executive Projects

Corporate Communications, Printing, Promotions

Facility & Customer Photography/Framing

Association Advertising

Interior / Exterior Wayfinding Signage

On-Hold Messaging

Customer Photography

Office Identifiers/Nameplates

Facility Signage Design (Interior/Exterior)

RECRUITING COORDINATION

Manage all marketing needs related to employee recruiting

Campaign Management

Event Research and Coordination

Collateral Development

Social Media Management

Employee/Tech Video/Photography

Hispanic Market Development

Top Tech Communications

Print Advertising Coordination

Digital Advertising Planning (PPC; Geofencing; OTT)

Content Development

Who We Are Looking For:

To be successful in this position you should have experience as a marketing coordinator with strong knowledge of marketing strategies, concepts and practices. You should have excellent written and verbal communication skills as well as strong project management skills.

Education/Experience:

Bachelor's degree in Marketing, Business Administration or a related field required

Required Qualifications/Skills:

Minimum of 2+ years' experience in a marketing coordinator position

Strong knowledge of marketing strategies, concepts and practices

Proficiency in business systems functions and personal computer use

Strong project management and performance measurement skills

Excellent written and verbal communication skills

Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns

Solid business acumen, management and problem-solving skills

Values:

At Yancey Bros. Co, we are always looking to add people to our team who share our core values:

Safety: We value the lives and health of our team and customers above all else.

Integrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.

Teamwork: We work as one across our organization for the benefit of our customers.

Excellence: We strive to be the best, continuously improving our customers' experience and the solutions we provide.

Sense of Urgency: We respond quickly to customer needs and hold ourselves accountable for results.

Ideal candidates will demonstrate the following values:

Acting in a safe manner

Exhibiting honesty and integrity

Acting in a fair and ethical manner

Team mentality

Delivering quality results

Embraces change / improvement

Exhibiting superior customer service skills

Exhibiting pride and ownership

Working with a sense of urgency

Exhibiting a winning attitude

What We Offer:

Yancey Bros Co offers a full benefits package that includes aggressive compensation levels, technician tool allowances, full medical, vision and dental coverage, employee wellness programs, paid vacations and more.

Competitive Pay Structure

Competitive Pay

Individual Bonus Opportunities Available

401k Plan Strong Company Match

Employee Profit Sharing

Financial Wellness Coaching

Employee Wellness Program

Medical, Vision, Dental Insurance

Prescription Drug Coverage

Flexible Spending Accounts

Short & Long Term Disability

Group Life Insurance

Personal Time Off

Paid Holidays

Paid Sick Leave

Career Development

Tuition Reimbursement

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