At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
As the Marketing Loyalty - Manager, you will use your leadership skills to build strong relationships with partners in multiple business units to design, influence, and implement strategies that positively impact the company, and our promotional strategy for your divisional merchandising team, partnering closely with our Senior Managers in Pricing Planning & Execution and our Senior Managers in Promotion Optimization.
You will partner with select Category Managers and Assistant Category Managers to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health.
In your role, you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs.
You will impact our business in the following ways:
Participate in divisional merchandising strategy sessions and implement go-to market monthly promotional strategy outcomes to deliver customer and business goals by executing against cross-functional operational plans and key milestones.
Builds category-level bi-weekly promotional plans deliver on event criteria, themes/claims, or strategically pre-defined category promo KPIs, as established based on the impact promotion has for that category relative to other categories.
Builds category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast & plan.
Ensures brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for CMs and vendors while identifying and addressing funded promo/coupon plans that may be suboptimizing CVS total and category level promotional KPIs, especially given yellow-tag and store labor constraints
Support CMs in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.
Primary Job Duties & Responsibilities:
Establishes clear, prioritized activity roadmap that successfully delivers the company's ambitions, including changes in promotional strategy, or processes across our ecosystem, with appropriate collaboration across multiple stakeholders.
Identifies portfolio of participating categories, brands, and programs for mass market promotions and personalized coupons based on projected impact - leverage category & deal/offer level reporting re: category buyers, promo sales & margin lift, promo unit & trip lift, category redeemers, coupon redemption rate, redeemer penetration, sales/units/trips/margin from redeemers, etc.
Develops category ad block and personalized coupon deal/offer pools and evaluates branded/store brand deal/offer submissions, using impact projections to approve/reject category and branded deals and offers given projected outcomes (e.g. promo sales & margin lift, unit & trip lift, buyers, redeemers, redemption rate, MD investment, unit lift, etc.)
Proficiency in working with data to develop measures and metrics that yield actionable insights to business owners, and lead / conduct / support first-level analyses to identify underlying drivers of new trends.
Ability to influence at all levels - up to and including cross-functional SVPs. Excellent written and oral communication skills-strong presentation skills required.
Creates strategies that continuously improve our programs and/or processes that drive service and productivity improvement.
Continually evaluates performance against category KPIs and identify opportunities for improvement to Lead Director/CMs/DMM/Exec Director based on performance vs. forecast.
Drives KPIs which could include sku count, yellow tag/blade count, offer strength, purchaser count, savings %, deal simplicity score, etc.
Balances promotional deals, depth, and frequency to deliver forecasted outcome KPIs that could include promo sales/margin, reg/promo sales mix, unit/margin lift vs. non-promoted, etc.
Evaluates coupon programs & individual offers for category/branded impact and refines strategy & plans for future based on performance metrics - parameters include categories, brands, SKUs, offer @types, offer depth, offer frequency, start/end dates, etc. leveraging overall coupon capabilities. - Leverages a results-oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and deliverables. Empowers the team to drive action steps to bring to completion
Continuously looks for opportunities to drive efficiency and productivity across the team; partners with Price & Value leadership team, IT, and DDAT to identify and recommend implementation of new technologies to achieve this
Communicates and aligns with CMs and vendors on optimized level of category/branded coupon discounts for each category (supported by promo optimization team, as needed)
Leverages data, insights, and analytics to influence stakeholders and makes recommendations as appropriate.
Cross-Functional Collaboration: Facilitating collaboration between different departments to promote a cohesive and integrated approach to achieving organizational goals.
Required Qualifications
5+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
5+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
5+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
5+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
Travel - Ability, and willingness, to travel regularly, up to 20% of time, based on needs of the business.
Preferred Qualifications
7+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
7+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
7+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
7+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.
7+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
7+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
7+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
7+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results
Education
Bachelor's degree
Anticipated Weekly Hours
40
Time Type
Full time
Pay Range
The typical pay range for this role is:
$66,330.00 - $145,860.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 08/29/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
