Marketing Automation Specialist Join our team as a Marketing Automation Specialist, where you'll lead the execution of email campaigns using Pardot and other platforms. Your mission: boost brand visibility, drive lead generation, and fuel revenue growth. You'll craft and optimize email campaigns, track performance, and fine-tune strategies to hit acquisition and conversion goals. Your expertise in marketing automation and CRM systems will be key to our success. Location and Travel Requirements This position is fully remote and can be located anywhere in the continental US. Travel expectations are up to 15%. Compensation The base salary for this position ranges from $75,000 to $85,000 per year, accompanied by a 10% annual incentive opportunity. Please note that the exact salary will depend on factors such as geographic location, market conditions, and the candidate's experience. Key Responsibilities Marketing Automation: Function as a subject matter expert for marketing automation programs and workflows within Pardot. Responsible for daily hands-on work including the creation, testing, and implementation of marketing emails, landing pages/forms, dynamic content, and A/B testing. Design campaign workflows, including validation rules, triggers, notifications, tasks and automated responses. Collaborate with marketing teammates to develop a helpful mix of content and call-to-actions to engage audiences and maintain a consistent brand voice and message across all marketing channels. Measure and analyze campaign performance in B2BMA and/or Pardot/Salesforce. Reporting will include:email, digital advertising, phone, website, and more. Help manage our database, including list import cleanliness, data accuracy, segmentation, and ensuring compliance with privacy laws. Prepare and manage lead import into our marketing automation platform. Troubleshoot any issues or failures with current marketing automation integrations with various platforms and assist in the integration of additional platforms. Maintain process workflow for campaigns, lead routing, list uploads, and data management, hygiene and enrichment between sales and marketing systems. Develop knowledge base of processes and how-to docs. Document and optimize our current marketing automation and lead nurturing processes. Prioritize and develop A/B testing strategies for both subject lines, email copy, call-to-actions and landing page initiatives. Keep up-to-date and educate others on marketing automation best practices, capabilities and strategies to keep us ahead. Work alongside IT to consistently optimize Salesforce and Pardot for the company's needs. Additional Digital Marketing Responsibilities: Monitor KPIs, analyze campaign data, and provide regular reports with insights and recommendations for improvement. Help manage our social media (including reputation management), engage with followers and monitor social media performance metrics. Create, update, or trouble shoot Zaps in Zapier. Assist with website updates when necessary. MinimumQualifications 3+ years in marketing automation implementation, integration, campaign creation and campaign management. BA/BS or equivalent working experience. Proficiencywith marketing automation tools like Pardot or Eloquaincludingexperience building and optimizing lead generation flow/process and email and lead nurturing campaigns. Proficiency with CRM systems like Salesforce. Strong collaborator and team player; ability to navigate ambiguity in a fast paced, action oriented environment. Highly analytical and able to derive meaning from data, and make recommendations to workflow, content, lead scoring and tactics to improve email performance. Excellent communicator and creative thinker, with an ability to use data to inform all decisions. Travel expectations up to 15% Preferred Qualifications Strong proficiency with Pardot / Account Engagement Strong proficiency with Salesforce B2B digital marketing experience Experience with website analytics tools, preferably Google Analytics Experience with CMS, preferably WordPress Experience with Zapier Previous project management and in house or agency management experience. Inclusive Employer At Restaurant Technologies, we celebrate diversity, believe in equity, and are committed to creating an inclusive environment for all employees; we're proud to be an Equal Employment Opportunity and Affirmative Action employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law." If you need assistance or an accommodation due to a disability, please contact us by email at RTCareers@rti-inc.com or call 1-888-796-4997. Restaurant Technologies is a Military & Veteran friendly company. Culture & Benefits Our employees are the foundation of our success and we take care of them! Our comprehensive benefits include professional development, competitive health care coverage, incentives and a healthy work and life balance. We've cultivated an award-winning workplace for driven team members who enjoy a fast pace and rapid growth balanced by a flexible and supportive environment. We've earned recognition as a "Best Place to Work," by the Minneapolis/St. Paul Business Journal along with The Minnesota Work Life Champions Award while consistently earning a spot on Minnesota's Fastest Growing Companies list. In addition, we've earned numerous awards from our customer base who consider Restaurant Technologies a valued strategic partner. Who We Are Restaurant Technologies is the leading provider of highly innovative and value-enhancing bulk cooking oil management services to the food service industry. Our solution is environmentally sound, highly efficient and creates a safer, more productive work environment for restaurant personnel. With over 35,000 existing customers we are an established, profitable mid-sized company poised for double-digit growth in the coming year. We are headquartered in suburban Minneapolis, Minnesota with a growing number of sites strategically located across the U.S. serving over 41 metropolitan markets. RTI, Inc. is an Equal Opportunity Employer, M/F/D/V. In addition to federal law requirements, RTI complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and training.
