Marketing Quantitative Lead

Insight Global • Quincy, MA • 2d ago

Job Description

Insight Global is seeking a highly motivated team member at the Sr. Associate Market Researcher level to join our Consumer Insights team, reporting directly to the Director of Consumer Insights at one of their top banking clients. This role supports the client in measuring and improving brand health (Brand Tracking), customer satisfaction (NPS & Competitive Tracking) and key industry measures (JD Power) driving decisions that impact overall brand and operational strategy, ensuring insights are interpreted with consideration to strategic, tactical and competitive influences. While this team member will engage on a contract basis to start, the aspiration is to ultimately convert to a full-time employee.

This individual will work closely with other research, risk and operations team members (both domestic and global) while overseeing established vendor teams to manage, maintain and optimize these programs; including ownership of methodology, sample management, data analysis, quality control and ongoing program reporting delivering results to internal stakeholders and executive management. This individual will also support the Consumer Insights Team in maintaining quantitative excellence across both ongoing and ad-hoc studies, delivering methodological and analytical output as noted.

Key Responsibilities:

Monthly and Annual Reporting: Lead the preparation of comprehensive reports on brand tracking, NPS, and J.D. Power studies, providing clear insights and actionable recommendations.

Ongoing support within the Consumer Insights team to deliver and maintain quantitative excellence in design and reporting across existing and ad-hoc studies.

Collaboration & Support: Provide quantitative methodological and analytical support to the broader Consumer Insights team by assisting in the creation & execution of market research projects, coordinating project timelines, and ensuring high-quality analysis and deliverables.

Pay range for this position is $55-70/hr based on qualifications and experience.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

Education:

Bachelor's Degree or equivalent work experience in Marketing Research, Data Science, Statistics, Business Administration or equivalent field. (Req)

Work Experience:

Marketing Research/Insights, Quantitative Design and Analysis, Large Tracking Study Management or related experience., 8+ years (Req)

Financial Services Industry experience., 0-3+ years (Req)

Required Qualifications:

Client side in a regulatory environment

Experience: Minimum 8+ years of experience in market research, with a focus on qualitative analysis.

Analytical Skills: Proficient in sample management/recruiting, analyzing large datasets, identifying trends, and drawing meaningful conclusions based on business @context from quantitative and qualitative data, business/strategic performance.

Technical Expertise: Proficient in market research tools and software for data collection and completing analysis through Excel using pivot tables and formulas. Experience with brand health metrics, customer experience measurement, competitive analysis and NPS surveys.

Experience with customer satisfaction, consumer behavior studies, and trend analysis.

Experience with calculating regression, correlations, and statistical significance. null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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