Associate Director, Marketing Strategy

Novartis Services Incorporated • East Hanover, NJ • 1d ago

Job Description Summary#LI-Hybrid Novartis has an incredible opportunity for a talented individual to join our team as an Associate Director, Marketing Strategy. As The Associate Director, Marketing Strategy you will be responsible for defining the HCP and Patient marketing strategy in ITP. This individual will support the Marketer Director, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization. This individual will report directly into the Director of Marketing Strategy, partnering closely with other strategic partners, to ensure that the HCP and Patient Marketing Strategy and concepts are effectively orchestrated into campaigns, tactics and experiences. The Marketer will be responsible for identifying, testing, and validating creative concepts and messaging architecture, and creating the lead assets for HCPs and patients. This role will identify, share and embed best practices across the Marketing Strategy IMO to improve impact and create communities of practice on effective and impactful marketing. This position is based is East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation and only local candidates will be considered. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require up to 20% travel. Job DescriptionKey Responsibilities:- Work effectively with the ED Marketing Strategy and Director Marketing Strategy SPOC to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for this launch brand- Establish brand-specific Patient domain expertise, and create engaging brand centered content and concepts for adaption into personalized and tailored experiences- Share and embed knowledge on best practices to engage HCPs and Patients and change behavior across the full brand lifecycle- Implement best in class digital marketing strategies that align to brand goals and maximize business results.- Ensure digital plans are appropriately implemented and optimized.- Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives- Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for HCP/Patient, collaborating effectively across strategic partners including CXP&O, NPS, Access, Patient Advocacy, Customer Engagement, and Insights and Decision Sciences (IDS).- Drive excellence in developing the lead asset for HCP/Patient through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team (CXP&O).- Provide input and work closely with our HCP/Patient agency (AoR) for brand marketing and partner with Operations to maximize agency relationship(s).- Collaborate with Product and Global teams on integrated plan and lead asset(s), as appropriateEssential Requirements:- Bachelor's degree in related field is required; Master of Science and/or MBA preferred- Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global- Strong experience i

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