Education Audience Marketing Director

Microsoft Corporation • Redmond, WA • 1d ago

Are you passionate about empowering schools, teachers, and students with AI technology and skilling? We're seeking an experienced Education Audience Marketing Director focused on driving integrated marketing for K12 schools and community colleges.

As Education Audience Marketing Director , you will be responsible for developing and implementing to-customer and through-partner integrated marketing plans aligned to business strategy and priorities.

You will collaborate with key stakeholders across commercial marketing, industry advisors, regional sales leadership (Operating Units), field enablement, business operations teams, and the?Global Partner Solutions (GPS)?organization to land marketing plays aligned to regional plans.

Success in this role requires experience in digital marketing strategy and optimization, data-driven marketing and decision making, account-based marketing, and a track-record of leading cross functional teams, and influencing across the organization to drive business outcomes.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.???

Responsibilities

Business Strategy and Planning: Applies a deep understanding of business to drive alignment on priorities and influence campaign planning and execution decisions through internal and/or external collaboration. Develops scalable and/or curated content and customer journeys to share relevant product stories that engage customers.

Marketing Planning and Execution: Drives plans and strategies for integrated marketing aligned to targeted business outcomes. Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Leads and presents the development of a comprehensive digital channel (e.g., Web, relationship marketing, social media, digital acquisition, search engine optimization [SEO]/search engine marketing [SEM]) strategy and results in leadership. Manages overall digital channel strategy, ensuring that each channel's role is clearly laid out for each campaign, and that targets are identified and met. Owns, measures, delivers, and optimizes key metrics and reporting on marketing activities across channels and platforms. Creates and leverages reports and analyses of customer metrics to identify opportunities to improve engagement with customers by collaborating with engine owners. Collaborates with GDC team and area stakeholders to align Marketing plans to GDC strategy, capabilities, and engines.

Marketing Operations: Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools in partnership with Global Demand Center (GDC) stakeholders. Contributes to the development of strategic responses to specific market strengths, weaknesses, opportunities, threats, and/or trends.

Measurement: Oversees the analysis of key performance indicators (KPIs) for a range of related products, programs, audiences, and/or engines to identify and share insights with the purpose of advancing business impact, through a regular rhythm of business (ROB) of reporting and business review meetings.

Other: Embody our culture and values

Qualifications

Required/minimum qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

OR equivalent experience.

5+ years of experience marketing to the education sector/market

Additional or preferred qualifications

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience

OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience

OR equivalent experience.

Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 28, 2025.

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