Marketing and Admissions Director

Genesis Healthcare • Silver Spring, MD • 2d ago

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here's a brief overview of the responsibilities and core impact this role will make:

*Referral Generation - Management

*Competitive Landscape Analysis

*Community Engagement - Brand Management

*Territory Management and Admissions

*Benefits Verifications

*Leadership and Team Building

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

*Variable compensation plans

*Tuition, Travel, and Wireless Service Discounts

*Employee Assistance Program to support mental health

*Employee Foundation to financially assist through unforeseen hardships

*Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off

We also offer several voluntary insurances such as:

*Pet Insurance

*Term and Whole Life Insurance

*Short-term Disability

*Hospital Indemnity

*Personal Accident

*Critical Illness

*Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $70,000.00 - USD $75,000.00 /Yr.

Genesis HealthCare, Inc. and all affiliated entities (collectively "Genesis") has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.

Similar Jobs

Marketing Strategist

Sedgwick • Alexandria, VA • 6h ago

Sales & Marketing

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experi...

6h ago

Go to Apply

Marketing Communications Coordinator

Robert Half • Alexandria, VA • 1d ago

Sales & Marketing

Description Robert Half is partnering with a mission-driven association in Washington, DC to hire a Marketing Specialist for a 3-month onsite contract. This role will play a key part in supporting an upcoming event marke...

1d ago

Go to Apply

On-Call Outlets & Events Server

Crescent Hotels and Resorts • Washington, DC • 1d ago

Sales & Marketing

Description Does this sound like you? Are you a guest service champion? Do you have a passion for setting up tables, communicating with the kitchen, interacting and serving guests, cleaning work areas, and monitoring sup...

1d ago

Go to Apply

Sales - Entry Level

Trinity Solar • College Park, MD • 1d ago

Sales & Marketing

Sales - Entry Level Job Details Job Location College Park, MD AD Location - College Park, MD Position Type Full Time Salary Range $53000.00 - $85000.00 Base+Commission/year Job Shift Day Job Category Sales Description Po...

1d ago

Go to Apply

Sales Associate

Tommy Bahama • Bethesda, MD • 4d ago

Sales & Marketing

Please click here ( https://www.oxfordinc.com/copy-of-personnel-privacy-policy ) to review our Applicant Privacy Policy. LIVE THE ISLAND LIFE Tommy Bahama is more than just an island inspired brand, it's a lifestyle! Liv...

4d ago

Go to Apply

Director of Sales

Sunrise Senior Living • Bethesda, MD • 4d ago

Sales & Marketing

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their fa...

4d ago

Go to Apply

Marketing Production Professional

Humana • Washington, DC • 4d ago

Sales & Marketing

Become a part of our caring community and help us put health first Humana's Marketing, Regulatory, and Operational Communications organization is looking for a Professional 2, Production to join the Quality Control team...

4d ago

Go to Apply

Business Development Lead - Digital Transformation

Amentum • Washington, DC • 4d ago

Sales & Marketing

Amentum is seeking a Business Development Lead for Digital Transformation . The Business Development Lead is a key member of the sales team, responsible for identifying and acquiring new business Mission and Enterprise I...

4d ago

Go to Apply

Communications Specialist

General Dynamics Information Technology • Washington, DC • 5d ago

Sales & Marketing

Req ID: RQ202840 Type of Requisition: Regular Clearance Level Must Be Able to Obtain: None Public Trust/Other Required: Other Job Family: Communications Skills: Content Development,Executive Communications,External Commu...

5d ago

Go to Apply

Director of Marketing Presource

Cardinal Health • Washington, DC • 6d ago

Sales & Marketing

Cardinal Health's Global Medical Products and Distribution ("GMPD") segment, focuses on U.S. and International Products and Distribution businesses. We offer industry expertise and an expanding portfolio of safe, effecti...

6d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.