Marketing Coordinator

Polaris Industries • Elkhart, IN • 1w ago

JOB SUMMARY:

Bennington is the market leading pontoon boat manufacturer and a wholly owned subsidiary of Polaris Industries, a Fortune 500 company. We pride ourselves on delivering a boating experience that's second to none through our emphasis on innovation, design, product quality, and relentless focus on customer satisfaction. Our team members live that passion every day and have fueled our growth across 6 buildings in Elkhart, IN.

The Marketing Coordinator is responsible for the coordination and production of creative material including but not limited to product brochures, point of purchase and promotional material, direct mail, sales tools, exterior graphics, and web graphics. The Marketing Coordinator will also maintain and organize an extensive library of images and provides image assistance to dealers, media, and vendors.

This person will also support the company's sales and marketing efforts by tracking and organizing, assisting with presentation materials, planning meetings, and assisting with various marketing communications related projects such as owners group communications, social media projects, public relations efforts and supporting the Marketing Manager in various marketing and communications-related projects.

ESSENTIAL DUTIES & RESPONSIBILITIES :

· Assists in planning and carrying out major events such as annual dealer meetings, photo shoots, training seminars and boat shows

· Create and send ads to national and regional magazines, as well as digital media and social content

· Help maintain and create elements of the website and write supporting copy, advertisements, emails, and other formats

· Assist with presentation materials such as sales product training, dealer councils, and dealer meetings

· Assists with tracking and organizing information such as web analytics, marketing ROI, promotion activities, competitive information, dealer website audits, etc.

· Manage incoming and outgoing projects from internal and external venues

· Maintain and organize an extensive library of images and provide image assistance to dealers, media, and vendors

· Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data

· Assist as needed in all marketing functions including marketing materials development, organization of image and video assets, and developing promotions

· Support Marketing Manager in establishing and evaluating marketing strategy by setting objectives, organizing promotional presentations and assisting in updating calendars

Requirements

Ability to manage multiple projects from concept to completion

Ability to prioritize projects

Outstanding attention to detail

Strong written and communication skills

Team oriented

Organizational skills

Knowledge in Microsoft Office

Ability to work in high energy environment

Creative, Marketing knowledge a plus

Bachelors Degree in related field and minimum of 1-3 years relevant experience

Other Skills/Abilities

Strong knowledge of Microsoft Office software and ability to create and maintain databases, presentations, and work flow diagrams

Familiarity and ability to use Adobe Creative Suite products

PPE Requirements

Safety glasses and safety shoes when in production areas

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

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