Marketing Manager - Segment Marketing

BioFire Diagnostics, LLC. • Chicago, IL • 15h ago

The ideal candidate for this role will be based in Chicago, but candidates residing in other biotech prominent markets will be considered.

The Marketing Manager for Segment & Solution Marketing is responsible for executing targeted marketing strategies to drive business growth for our Pharmaceutical Quality Control (PQC) franchise in North America. This role involves collaborating with cross-functional teams to develop and implement marketing plans that effectively position our solutions, support product launches, and enhance brand visibility across key segments. The Marketing Manager will focus on downstream (segment marketing) and upstream (solution marketing) strategies, ensuring alignment with overall business objectives and product availability.

Primary Duties

Segment Marketing Strategy & Execution:

Develop and implement marketing in the form of a marketing plan tailored to specific customer segments within the PQC franchise.

Analyze market trends, customer needs, and competitor activities to identify key growth opportunities.

Develop targeted messaging and positioning for PQC solutions in alignment with segment needs.

Collaborate with the Sales team to create segment-specific sales tools, collateral, and presentations.

Contribute, with Global teams, to characterize innovation needed for the NORAM market".

Support the value selling efforts made by the commercial team in this segment

Solution Marketing & Product Launches:

Collaborate with Product Management to define product positioning, messaging, and go-to-market strategies for new and existing solutions.

Develop marketing materials, including product brochures, case studies, and technical content, to support solution marketing efforts.

Partner with the Sales team to execute product launch plans, including training materials, webinars, and promotional campaigns.

Collaborate with Supply chain and sales administrators/sales managers to review forecasts of current and new products to ensure product availability and alignment with market demand in North America.

Work closely with Global Solution Marketing teams to adapt global strategies for the North American market, ensuring consistency in messaging and readiness for customer delivery.

Content Development & Campaign Management:

Develop compelling content for marketing communications, including digital and print collateral, social media posts, blog articles, and case studies. This will be done in collaboration with global communication and marketing.

Implement integrated marketing campaigns to drive awareness, lead generation, and customer engagement.

Track and analyze campaign performance, adjusting strategies to optimize ROI.

Market Research & Competitive Analysis:

Conduct market research to assess customer needs, industry trends, and competitive positioning.

Utilize data-driven insights to refine marketing strategies and recommend new initiatives.

Monitor the competitive landscape to identify emerging trends and potential threats.

Brand Management & Messaging:

Ensure consistent messaging and brand alignment across all marketing communications.

Support the implementation of brand guidelines in marketing materials and campaigns.

Coordinate with external agencies for content creation and graphic design as needed.

Cross-Functional Collaboration:

Work closely with Sales, other local Marketing professionals, Global Marketing and othe GlobalIndustry teams, Customer Service, and Supply Chain to align marketing efforts with business objectives.

Partner with Global Solution Marketing teams to provide North American market insights and align product availability with customer demand.

Collaborate with Supply Chain teams to address potential gaps in product availability and communicate proactively with stakeholders.

Budget & Performance Monitoring:

Assist in managing the marketing budget for assigned segments and solutions.

Track and report on campaign performance metrics, identifying opportunities for optimization.

Provide regular updates on marketing initiatives and outcomes to senior leadership.

Qualifications & Requirements:

Bachelor's degree in Health Care related sciences or technological Marketing, or a related field; MBA a very nice to have.

5+ years of experience in marketing, preferably in life sciences, healthcare, or B2B sectors.

Demonstrated experience in segment marketing, product marketing, or solution marketing.

Strong written and verbal communication skills, with the ability to create compelling marketing content.

Proficiency in digital marketing tools, CRM systems, and data analysis.

Excellent organizational skills, with the ability to manage multiple projects simultaneously.

Experience working in a matrix organization and collaborating with global and regional teams.

Proven ability to manage product availability and coordinate with Supply Chain and Global Marketing to align marketing plans with operational capabilities.

Willingness to travel (up to 20%) to support field activities, product launches, and industry events.

The estimated salary range for this role based in Illinois is between $114,100 - $142,100. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux's bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate's experience and will be presented in writing at the time of the offer.

In addition, bioMérieux offers a competitive Total Rewards package that may include:

A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options

Company-Provided Life and Accidental Death Insurance

Short and Long-Term Disability Insurance

Retirement Plan including a generous non-discretionary employer contribution and employer match.

Adoption Assistance

Wellness Programs

Employee Assistance Program

Commuter Benefits

Various voluntary benefit offerings

Discount programs

Parental leaves

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