Director of Brand Marketing - Men's

Unilever • United States, United States • 1w ago

KeepGrowing with Nutrafol

We're a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It's our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You:

The Director Brand Marketing, Nutrafol Men is the strategic, creative, storyteller that will drive Nutrafol Men's brand strategy, campaign and content. They are responsible for developing and executing on the Nutrafol Men's brand narrative across building a strong emotional connection, product routine and cultural relevance with our customers. As a brand leader, doer and activator of a DTC brand you will work cross functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative and more.

You have a creative mind that can craft brand stories that resonate with consumers, and initiatives that impact consumer perceptions. Responsibilities include identifying consumer insights, strategic planning, ideating collaboratively with creative and overseeing projects through to completion. Should be a strategic thinker with a knack for uncovering consumer needs that inform strategy business and product growth. The Director Brand Marketing, Nutrafol Men's reports to the VP, Brand Marketing and is highly collaborative with the in-house teams creative, growth, retention, PR, partnerships and brand product marketing teams.

Responsibilities:

Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge

Have deepest understanding of consumer needs through extensive primary and secondary research

Create competitive reviews and situational analyses

Staying up-to-date on consumer research and market trends

Identify audience and category insights, challenges and opportunities

Develop brand architecture, positioning and strategy leading annual and quarterly brand plan

Craft a cohesive strategy including compelling brand stories and narratives

Brief and collaborate with creative teams

Leading ideation and brainstorming sessions

Lead day-to-day management of key brand initiatives to drive awareness and engagement

Oversee and manage the Men's brand team - strategic collaboration with social, PR, partnerships and community team

Set brand strategy and direction for partnerships and collaborations

Ability to manage multiple projects simultaneously leading cross functional stakeholders

Monitor results, provide strategic recommendation and roadmaps for improvement

Assist in creating and managing brand marketing budget

Champion the brand and customer at all times

Create strong relationships and build trust with cross-functional teams and leadership

Work with external vendors and freelancers to execute as needed

Requirements:

8-12 years of marketing, brand management or similar experience in a fast growing brand; wellness experience preferred and DTC experience is required

5+ years of team management experience

Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels

Demonstrated experience within high-growth, fast-moving start-up environments, particularly with DTC branded service model

Experience working with male-focused direct-to-consumer brands

Experience managing in-house teams and agency relationships

Strong strategic and analytical thinker with experience in customer segmentation and quantitative and qualitative customer insights to create

Proven track record for developing holistic brand-first marketing strategies

Love of all things brand and high attention to detail

Exceptional communication skills, both verbal and written

Strong sense of ownership, urgency, and drive

Positive attitude and ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$160,000-$175,000 USD

Perks & Benefits

Fully remote work experience

Comprehensive medical, dental, and vision package, including FSA program

401K with employer match

Quarterly Bonus Program

Flexible PTO

Two company-wide wellness breaks every day

Free lunch on us every Tuesday and Thursday via Seamless/Grubhub

Monthly wellness stipend

Monthly internet stipend

Monthly cell phone stipend

Annual learning & development stipend

Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays

Free meditation app membership (Headspace)

Free Nutrafol subscription

Pet insurance and benefit programs

California residents may review our CCPA notice here (https://docs.google.com/document/d/e/2PACX-1vQZ6uqrFPkPGgoxOBZ\yGalkC5BeQQCNfm5y-7lgIHXP-bX6c7sh5PnuXJy09uSLQ/pub) ._

As set forth in Nutrafol's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Similar Jobs

Account Executive

NCR VOYIX • Atlanta, GA • 2h ago

Sales & Marketing

About NCR VOYIX NCR VOYIX Corporation (NYSE: VYX) is a leading global provider of digital commerce solutions for the retail, restaurant and banking industries. NCR VOYIX is headquartered in Atlanta, Georgia, with approxi...

2h ago

Go to Apply

Account Executive

AON • United States, United States • 2h ago

Sales & Marketing

As an Account Executive with Small and Medium Enterprise you will engage with existing clients and prospects to ensure appropriate coverage for their needs and recommend additional solutions, where warranted. Aon is a le...

2h ago

Go to Apply

Account Executive

NCR VOYIX • Atlanta, GA • 2h ago

Sales & Marketing

2h ago

Go to Apply

Account Executive

Autodesk • Jefferson City, MO • 2h ago

Sales & Marketing

Job Requisition ID # 25WD90523 Position Overview We are looking for a high-performing Account Executive (AE) who thrives in a hunter-focused role while also maintaining and growing key accounts. This role is ideal for so...

2h ago

Go to Apply

Account Executive

Republic Services • Greensboro, NC • 2h ago

Sales & Marketing

POSITION SUMMARY: The Account Executive is responsible for identifying leads and proactively prospecting and selling new and profitable business within an assigned geographic area. The Account Executive is required to se...

2h ago

Go to Apply

Account Executive

KQDS Fox 21 TV • Duluth, MN • 2h ago

Sales & Marketing

KQDS FOX 21 TV is seeking a creative and dedicated Account Executive to maintain favorable contact with current clients & develop relationships with new advertisers across our Northern Minnesota and Northwest Wiscons...

2h ago

Go to Apply

Account Representative

Adolfo Torres State Farm • Harlingen, TX • 2h ago

Sales & Marketing

Benefits: Opportunity for advancement Paid time off Training and development ROLE DESCRIPTION: As an Account Representative for Adolfo Torres - State Farm, you are vital to our daily business operations and customers suc...

2h ago

Go to Apply

Account Representative

AdventHealth • Tampa, FL • 2h ago

Sales & Marketing

All the benefits and perks you need for you and your family: Paid Days Off from Day One Student Loan Repayment Program Career Development Whole Person Wellbeing Resources Mental Health Resources and Support Our promise t...

2h ago

Go to Apply

Account Executive

Autodesk • Des Moines, IA • 2h ago

Sales & Marketing

2h ago

Go to Apply

Account Executive

IME Resources LLC • Woodbury, NY • 2h ago

Sales & Marketing

Job Details[TABLE]DescriptionExamWorks is seeking an experienced sales professional to join the team as an Account Executive.This will be a remote opportunity with at least 50% time out in the field required. The territo...

2h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.