Director, Global Market Insights

Pentax Medical • United States, United States • 3w ago

Position Opening: Director, Global Market Insights

Why JOIN Us?

We are an established medical device leader that is preparing for high growth. This means that we looking to invest in its team and provide a collaborative and encouraging work environment.

Our company proud of its comprehensive benefits program and generous Paid Time Off and Holiday policy.

Want More INFO?

The Director of Market Insights is responsible for leading the Market Insights team and to drive a better understand of our customers, market trends and validate our value propositions/messaging. This role will lead our Global team to support all regions and provide objective data to support strategic and day-to-day decisions.

Responsibilities of Director, Global Market Insights :

Increase the international intellect across marketing and the wider business from a market and consumer outlook, at a global/regional perspective, through identifying and leveraging of actionable insights surfaced from both existing and primary research

Serve as the primary point of contact for Senior Leadership for Client, Product Channel and Marketing analytics and insights and provide deep analytical expertise as it relates to clients, prospects, markets, channel and products (beyond scope of product manager)

Partner with the commercial team to identify business issues and research objectives

Conduct / oversee customer and marketing analytics providing strategic and tactical business decision support and develop a fully integrated competitive picture and provide insight/foresight to support effective messaging and positioning

Strategic decision support - Conduct business analytics to structure, inform, and drive critical business decisions

Working closely with Global Product Marketing Manager on the development of segmentation and messaging ensuring a clear target and validated message

Contributing to the profitable top-line growth by uncovering behaviors and insights that result in breakthrough insights

Conduct continuous analysis of all commercial campaigns and programs with a comprehensive review and analysis of results

Marketing lead for all external research and internal performance analytics reports

Challenge the traditional research method status quo

Manage the Insights and Analytics team

Requirements of the Director, Global Market Insights:

The successful candidate will have at least 10 years of experience as a hands-on, market research professional at strategic research consulting agencies or commercial role in the medical device field

Deep understanding of qualitative and quantitative data and how to interpret, report and craft into actionable insights

The ideal candidate will thrive on wanting to know why consumers act and feel the way they do, loves sharing this understanding with others, and is known for accurately predicting consumer behavior and reaction

Ability to work closely with others across functions & with external agencies

Translate business requirements / information needs into a project that will deliver actionable insights and inform marketing or strategic plans

Analyzes business problems for routine or specialized decision making

Ability to translate business questions into research objectives

Effective at presenting data in a clear and meaningful way

A high degree of comfort with Excel modelling and statistical analysis

Excellent organizational, multi-tasking skills with the ability to work in a fast-paced environment

Must be comfortable interacting with the highest levels of the company

It is the ongoing policy and practice of The Company to provide equal opportunity in employment to all employees and applicants. No person shall be discriminated against in any condition of employment because of age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.

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