International Marketing Associate - Too Faced

The Estee Lauder Companies • Irvine, CA • 16h ago

Short Description

Job Summary

The International Marketing Associate will support the International Marketing Director in developing and executing impactful brand differentiation strategies to drive profitable growth across key international markets.

This role requires close collaboration with Global Brand teams-including Marketing, Media, Social, Education & Events, Store Design/Visual Merchandising, and Supply Chain -as well as ELC Regional teams and select retail partners. The Associate will be responsible for ensuring that all marketing initiatives are effectively executed in-market, aligned with brand strategy, and uphold the integrity of our brand equity.

Description

Key Responsibilities

Affiliate Strategic Planning: Partner closely with regional teams to prioritize marketing programs and investments that drive brand growth and awareness

Develop and execute comprehensive 360° regional marketing plans tailored to each market.

Brief Global Brand teams on local consumer engagement strategies, including media campaigns, emerging trends, key selling moments (KSM), and influencer/PR activations.

Lead cross-functional coordination between Global and the Affiliate during key local launches and commercial moments, ensuring seamless execution of trade marketing initiatives (e.g. store takeover, podium)

Work with the regions to define and manage regional assortment strategies, including maximization of NPL and hero products, sub-category expansion opportunities, sampling priorities, travel-size and value-set needs, SKU optimization and rationalization

Monitor and analyze sales performance, category trends, and market intelligence to influence global brand strategy and contribute to data-driven market plans.

Direct International Retailers / Distributors: Oversee the execution of brand plans and day-to-day operations with direct markets and distributors.

Lead planning and implementation of retail marketing activities across e-commerce, social media, influencer partnerships, digital media, CRM, sampling, and in-store activations.

Serve as the key operational contact for retailers, responsible for PO processing and new line form submissions, asset delivery and seasonal updates (assortment, new product launches, LOG), forecasting for new launches

Qualifications

Desired Skills and Requirements

Bachelor's degree in Marketing or Business Management

Minimum 3 years of retail marketing or account management experience, preferably in cosmetics industry and in relation with international markets

Show strong cross-functional collaboration skills

Excellent with execution

Proficient at sales analysis, business planning and execution

Must possess strong analytical skills

Ability to multi-task and work under pressure effectively & efficiently

Organized and detail oriented in both managing tasks and budget tracking

Strong computer skills in Microsoft Office; Outlook, Excel, Word, PowerPoint

Excellent oral, written and presentation skills

Self-motivated, committed, tenacious and goal-oriented

Energetic and passionate with an entrepreneurial, flexible spirit

Team player with a positive, professional, and enthusiastic "can-do" attitude

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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