Senior Marketing Associate

City of Boston • Boston, MA • 11h ago

Overview : Develop, execute, and evaluate internal and external
marketing and communications efforts on behalf of the Boston Public
Library. Raise the profile and enhance the reputation of the Boston
Public Library system and staff, its collections and services to the
people of Boston and the Commonwealth, and its award-winning strategic
plan, the BPL Compass. Reports To Chief of Communications & Strategy or
delegate Supervises As assigned, professional and support staff
Responsibilities Lead creation, conception, and presentation of social
media content for daily presence and integrated marketing campaigns.
Establish and oversee social media contests and other user and staff
engagement projects. Create engaging print and electronic promotional
and informational materials that demonstrate consistent use of Boston
Public Library?s image and brand guidelines in copy, design, and overall
feel. Develop and execute marketing and promotional campaigns that
highlight Boston Public Library as a whole, along with its services,
staff, programs, collections, major projects, and strategic plan. Create
content for and leverage tools such as email, direct mail, flyers, web
content, social media content, in-person scripting, brochures, flyers,
presentations, speeches, blog posts, website highlights, newsletters,
dynamic displays of information, and more. Provide technical assistance
and coaching to library personnel and affiliates on the development of
print and electronic materials. Review, edit, and approve promotional
materials. Act as style and editorial guidelines monitor to ensure
proper style/format is being used across the institution. Monitor
communications materials for uniformity in message, format, tone, and
content. Read trade publications and industry blogs and consult with
other professionals in order to keep abreast of marketing standards and
trends. Stay informed of evolving best practices for user engagement,
email marketing, search engine optimization, promotions, social media,
and other relevant topics. Collaborate with external partners and
vendors as needed to discuss Boston Public Library requirements and
presentation concepts and to coordinate creative execution and
production. Effectively track and manage external projects. Communicate,
orally and in writing, accurate information on all aspects of the Boston
Public Library?s services, programs, accomplishments, history,
strategies, and more. Participate in the collection, review, analysis,
and reporting of data and performance metrics for marketing and
communications initiatives and Boston Public Library programs/services.
Maintain contacts and up-to-date knowledge of activities and programs in
all Boston Public Library locations. Regularly visit Boston Public
Library locations across the system. Update library online presence and
intranet content; collaborate with other departments to keep web copy
accurate and fresh. Ensure key library facts and figures are consistent,
accurate, and appropriately highlighted in print and online. Arrange
meetings, prepare meeting materials, and take minutes as appropriate.
Convene brainstorming sessions, progress check-ins, and other regular
meetings of the communications office. Monitor professional awards and
article-writing opportunities in the library industry and other related
fields. Maintain schedule of award due dates and criteria. Maintain the
Boston Public Library photo/media and collateral archive. Perform other
related and comparable duties as assigned. Minimum Entrance
Qualifications Education - Bachelor\'s degree in Business,
Communications, or Marketing from a recognized college or university.
Graduate degree in a related field is preferred. Experience - Four (4)
or more years of directly related experience in marketing or
communications. Experience with libraries, government, and/ or
nonprofits is desirable. Advanced user of productivit

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