The Marketing Communications Specialist for the Aftermarket Business will play a pivotal role in developing and executing integrated marketing strategies that support multiple product brands within the Sensata Aftermarket Business. This role requires a strategic thinker and hands-on executor who can manage campaigns, product launches, events, content, and digital initiatives across a fast-paced, matrixed organisation.
General Responsibilities
Develops and executes promotional campaigns and marketing materials for the designated product or program
Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market
Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy
Evaluate market campaign performance and offer recommendations
Experience / Qualifications
A university degree required (i.e. Bachelors degree) or equivalent relevant work experience
Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
Strong communication skills; oral, written and presentation
Strong organization, planning and time management skills to achieve results
Strong personal and professional ethical values and integrity
Holds self-accountable to achieving goals and standards
Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
Key Responsibilities
Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows, and branding initiatives across multiple product families within Sensata Aftermarket Business Unit.
Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels.
Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives.
Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets.
Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints.
Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets.
Manage agency and vendor relationships to support creative development, media planning, and event logistics.
Gather and analyze customer feedback to inform product development and marketing strategies.
Support sales enablement through the creation of toolkits, FAQs, and training materials.
Contribute to strategic planning and budget forecasting for marketing communications activities.
Additional Skills/ Experience
Over 5 years of experience in B2B and B2C marketing communications, preferably within the Aftermarket (Automotive/HVOR) Retail and/or distributors preferred
Proven ability to manage multiple projects simultaneously with a strong attention to detail preferred
Demonstrated success in managing trade show presence and customer-facing events preferred
Proven experience in product launches preferred
Proficiency in Adobe Creative Cloud tools, Pardot and salesforce preferred
Experience supporting short-cycle product businesses with high-volume marketing & communications needs preferred
Familiarity with marketing products that involve mobile apps is a plus
Ability to travel up to 20%
Experience with MS Excel preferred
LI-MY1 #LI-Hybrid
Base Salary Range:
$87,200.00 - $119,790.00
At Sensata, our employees are the key to our success and growth. We recognize that each individual brings their own unique experience, therefore the base salary range information shown above is a general guideline only. Sensata considers several factors when extending an offer, including, but not limited to, a candidate's experience and qualifications, as well as internal equity, market and business considerations. In addition to base salary, Sensata offers competitive medical, dental, vision, life and disability insurance plans, along with education reimbursement, wellness programs, a 401(k) retirement plan with Company matching, and a variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave. Certain positions are also eligible for short-term incentive and long-term incentive programs.
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In fact, our name Sensata comes from the Latin word sensate for 'those gifted with sense'. Our focus on sensing is also reflected in our logo, which spells Sensata in Braille.
Sensata Technologies is a global industrial technology company striving to create a safer, cleaner, more efficient and electrified world. Through its broad portfolio of mission-critical sensors, electrical protection components and sensor-rich solutions, Sensata helps its customers address increasingly complex engineering and operating performance requirements. With more than 19,000 employees and global operations in 15 countries, Sensata serves customers in the automotive, heavy vehicle & off-road, industrial, and aerospace markets.
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Note to applicants for positions in the United States:
Sensata Technologies, Inc. (US) is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.
View The EEO is the Law poster https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm and its supplement https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
Sensata Technologies, Inc. (US) participates in E-Verify. View the E-Verify posters https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf
