Email Marketing Specialist - Contract

Educational Testing Service • Princeton, NJ • 21h ago

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

This is a Contract position, expected duration is 4-6 months

The HubSpot Email Marketing Specialist will support the execution and optimization of email marketing programs across multiple ETS brands. This role reports directly to the Director of Email Marketing and works closely with the broader Global Marketing Innovation team and business unit teams to implement campaign strategy, manage platform operations and enhance HubSpot Marketing Hub performance.

This role is ideal for a hands-on HubSpot expert with a deep understanding of email operations, data integrity, integrations, and compliance best practices. While this role is not responsible for managing others, it plays a critical part in delivering high-quality, scalable, and compliant email marketing solutions. You'll be a key partner to the Director, bringing technical execution expertise to help drive the roadmap forward.

Build, test and deploy emails, forms, landing pages and workflows within HubSpot Marketing Hub

Manage HubSpot segmentation, dynamic lists and contact lifecycle workflows across brands

Support the technical implementation and maintenance of lead gen forms and integrations (e.g. CRM, webinar tools, event platforms)

Lead contact clean-up efforts, including deduplication, list segmentation audits and sunset policy execution

Partner with internal stakeholders to support and setup and ongoing optimization of the HubSpot preference center and subscription @types

Assist with field mapping, sync logic and platform governance to ensure data consistency across HubSpot and connected systems

Monitor campaign performance (deliverability, bounces, unsubscribes, CTR) and support email health audits

Document platform configurations, process workflows and operational best practices to support platform scalability

Collaborate with cross-functional partners to ensure alignment with compliance requirements

(GDPR, CAN-SPAM, Google & Yahoo email sender requirements)

Bachelor's degree or equivalent combination of education, training, and experience

3+ years of experience in HubSpot Marketing Hub (including workflows, forms, lists, segmentation, and email automation).

3+ years of experience in HubSpot Marketing Hub (including workflows, forms, lists, segmentation, and email automation). Experience with CRM integrations (Salesforce

preferred) and data mapping between platforms.

Knowledge of email privacy and compliance frameworks, including GDPR, CAN-SPAM, and sender reputation standards.

LI-NK1

LI-Hybrid

ETS is mission driven and action oriented

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