Head of Print Marketing

Wayfair • Boston, MA • 18h ago

Wayfair is looking for a strategic, analytical, and results-oriented leader to be our Head of Print Marketing. In this manager-level role, you will oversee our direct mail, catalog, and shared mail programs, which are highly efficient at reaching and driving response from our target audiences. You will be responsible for driving business growth by leveraging both creative and analytical insights within the print medium.

What You'll Do:

Develop and execute comprehensive print marketing strategies that align with overall marketing objectives and business growth targets.

Oversee the end-to-end management of direct mail, catalog, and shared mail programs, ensuring efficiency and effectiveness.

Utilize consumer insights, media performance data, and market trends to optimize print campaigns and drive new customer growth and engagement.

Collaborate closely with creative, merchandising, and analytics teams to ensure compelling content and effective measurement frameworks for print initiatives.

Manage and optimize print media budgets effectively, ensuring efficient allocation of resources and adherence to budget guidelines.

Conduct analyses of print landscape, audience behavior, and competitive activity to identify opportunities and enhance program performance.

Develop scenario models to forecast outcomes and associated trade-offs for various print marketing initiatives.

Stay up-to-date on the latest trends and innovations in print marketing and direct response, including emerging formats and measurement methodologies.

Identify missing capabilities and source, negotiate, and implement solutions from third-party vendors as needed.

What You'll Need:

5+ years of experience in marketing, with a strong focus on direct response and print media (e.g., direct mail, catalogs).

Proven ability to develop comprehensive, data-driven marketing strategies aligned with business objectives.

Strong analytical prowess, detail orientation, and critical thinking skills to identify insights and trends from complex data sets which translate into action.

Experience in campaign performance analysis and reporting, with a focus on ROI and actionable insights.

Familiarity with marketing planning principles and experience optimizing budget allocation.

Ability to translate insights into actionable recommendations for stakeholders.

Experience working in a collaborative team environment, with the ability to align stakeholders.

Excellent communication skills, both written and verbal, with experience in presenting plans and results to internal teams.

This is a hybrid position located in our Boston HQ. M-TH is in office and Fridays are remote.

About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

Wayfair

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