At FCP Euro, the Porsche Make Level Marketer plays a key role in connecting our products and solutions with the communities and customers who can benefit from them. Drawing on industry knowledge, marketing experience, technical expertise, and a deep understanding of automotive mechanics, you will serve as a crucial link between FCP Euro and our customers. Your insights will help shape both product and marketing strategies, guiding critical decision-making processes as part of the larger Porsche Product Team, including the Porsche Group Director, Product Manager, and Product Associate. You'll ensure our marketing campaigns and product offerings resonate with and are communicated to these specific audiences. The ideal candidate will have project management experience and thrive in a dynamic, fast-paced environment, excelling at meeting deadlines and working collaboratively across teams.
Day to day, you will collaborate closely with the Performance Marketing and Brand Marketing teams to develop and execute go-to-market strategies for product launches and make-specific content, including technical DIYs, repairs, social media reels, email marketing campaigns, community events, and brand promotions. In addition, you'll manage the Porsche Market Penetration Strategies, a critical aspect of FCP Euro's growth initiatives for your assigned make. Working alongside Content, Creative Services, SEO, and Performance Marketing teams, you'll research, script, and create a variety of technical content, including buyer's and system technical guides, tech-tips, landing pages, and more. As the primary creator of technical documentation that drives the Market Penetration Strategy ("MPS") process, you'll play a key role in shaping and informing FCP Euro's go-to-market strategy for Porsche vehicles, The Make Level Marketer will also serve as on-screen talent for technical diagnostic videos, buyer's guides, select promotional content, and more.
If you are a passionate, driven, and charismatic enthusiast looking to combine your in-depth knowledge and love of Porsche vehicles with a passion for marketing and connecting with communities in a highly visible position, the Porsche Make Level Marketer position is the perfect role for you.
FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.
Responsibilities & Duties
Manage the overall Market Penetration Strategy process, and projects for your Make Group, ensuring completion by project deadlines
Create technical plans and documentation that support the FCP Euro Market Penetration Strategies for your assigned makes
Act as primary on-screen talent for Buyers' Guides, Technical videos, and other select produced video content
Collaborate cross-functionally with the Marketing departments to implement and utilize go-to-market strategies for Make Group projects. This includes product launches, key DIY projects, repairs, guides, and promotions centered on specific chassis and platform ownership.
Coordinate and communicate new product launches, product solutions, and trends to stakeholders inside product and marketing teams for consideration and campaign planning
Utilize available channel and business metrics and reporting to derive a range of data-derived insights to inform and improve FCP Euro's GTM strategy and marketing campaigns for Porsche vehicles
Participate and be present in all relevant online arenas when necessary (forums, groups, owned social channels), to increase brand visibility, build community, and monitor make, brand trends and product opportunities
Act as a liaison between customers and the product group, relaying customer feedback and needs to drive continuous improvement and product development
Act as the tactical and strategic bridge between the product and digital / brand marketing teams. You will support and collaborate on digital and brand marketing plans across various channels, aiming to maximize engagement and achieve business goals. This collaboration will revolve around fostering robust customer relationships and driving customer retention within your designated segment, ensuring marketing plans are precisely tailored to target markets and personas.
When necessary, you will support the Brand Marketing team at experiential events nationwide.
Experience and Skill requirements
Minimum 3 Years working in the Automotive and/or Marketing industries, with extensive hands-on Make-Specific knowledge and technical understanding of Porsche vehicles and the communities that own them
Excellent written communication for internal and external audiences, with the ability to translate complex technical information for varying customer proficiency levels
Proficient in brand and product marketing techniques and strategies to drive customer awareness and revenue
Proficient in using data analytics to optimize and analyze marketing initiatives and shape future performance
Project management experience; able to build alignment cross-functionally and drive results
Able to perform on camera in long and short-form video, in order to engage and connect with the Porsche automotive community
Creative, solutions-based mindset
Google Suite/ Microsoft Office
Bachelors preferred
15% travel required for events and event support
Compensation
This is an exempt salaried role with a base salary of $80,000 - $120,000 depending on experience, with a total compensation opportunity of $88,000 to $132,000 annually .
FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.
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