Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers . Our family of over 25 personal care brands serves people in more than 50 countries . We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
Position Summary
The eCommerce Manager will continue to scale our US Amazon business by developing and implementing a sustainable, scaleable and profitable e-Commerce centric strategy. Through thought leadership, this individual will own the business plan that inspires the commercialization of a sustainable and profitable assortment through a partnership with SGRM and Business Unit teams to deliver an e-Commerce pack price architecture. pricing strategy. This individual will develop conversion tactics by leveraging a variety of tools, while delivering on internal and external financial metrics across Edgewell categories. The ideal candidate will be well-versed in eCommercel (1P and 3P), P&L-minded, growth-oriented, and a skilled team player that can work across multiple stakeholders, with an understanding of eCommerce best practices.
Accountabilities
Develop Integrate Customer Plans:
Achieve financial KPI's of net sales, profit, and market share for Amazon
Drive business with a P&L focused mentality by optimizing brand mix, pursuing a margin accretive assortment strategy, managing trade funds, and partnering with IMDS to optimize ROI and iROAS on A&P spend and promotion
Strive for forecast accuracy across respective businesses, inclusive of item level forecasts for key items and NPD
Continuously optimize the digital shelf to maximize traffic, consumer engagement and conversion
Negotiate Amazon programming investment terms and contracts; conduct regular business reviews as needed
Create and execute an annual plan of digital activities that is aligned with the digital sales strategy and ensures profitable sales growth (including joint business plan & roadmap)
Manage trade budget to profitably drive the business and ensure trade spending is kept within budget
Collaborate with IMDS, Brand, Shopper Marketing, Category Management, etc. on key programs as needed
Identify and Execute Customer Development Opportunities:
Maximize conversion via digital shelf optimization utilizing analytics and insights secured from various platforms to support the digital path to purchase
Advocate for consumer needs, build out eCommerce portfolio, and take advantage of shopper platforms (eg. Progressive Shopping) and Amazon tentpoles and programs
Understand and penetrate all customer strategies/roadmaps, organization, operations, shoppers, capabilities, and ways of working to win
Work with e-Commerce colleagues including the Digital Content Manager and the Integrated Media Team to improve SEO traffic and conversion, optimize product detail pages, ensure syndication of ratings and reviews and optimize new product launches
Evaluate Program Performance:
Develop and maintain monthly business reporting against key health metrics that will be socialized across the organization
Monitor inventory levels to maximize productivity, minimize out of stocks and deliver forecast accuracy.
Initiate, synthesize, and translate relevant ecommerce market insights including key category trends within Pureplay, Omnichannel, and DTC to uncover additional areas of growth
Identify content, keyword, and rating/review trends, both in Edgewell and adjacent categories, that can be leveraged to drive brand awareness and customer acquisition
Champion Omnichannel within the Organization:
Strengthen organizational understanding of Omnichannel strategic levers and tactics to connect Edgewell brands with eRetail shopper
Act as key point of contact for category, sales, and commercial teams, to support Online execution best practices
Attend when applicable Amazon Quarterly business review meetings (Read & React) of business performance with an emphasis on actionable insights that can impact short/long term strategy
Partner with Digital Strategy Team for additional eCommerce insights leveraging the broader Edgewell Personal Care intelligence toolbox
Continuously work with internal stakeholders toward developing optimum channel strategy that ensures all retailers can win and to minimize channel disruption
Required Education, Skills and Experience
Bachelor's Degree (BA or BS) or 4 years of relevant work experience in lieu of degree
2+ years of experience with Amazon or e-Commerce Specific Agency in either the Health & Personal Care or Beauty space is required
Experience with Pureplay (Amazon) and/or Omnichannel Retailer(s) Walmart.com, Jet.com, Target.com
Ability to forecast volume and trade spending effectively using forecasting system (ie. Plato)
Proficiency with syndicated data sources (Nielsen, IRI) and Digital Tools (e.g. Stackline, CommerceIQ, Numerator, Profitero, One Click Retail, Salsify)
Proficiency with P&L's, ROI and iROAS evaluation, Brand and Retailer financial performance indicators
The salary range for this position is $84,000 - $126,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
LI-AC1
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
