Job Description:
Job Summary
Responsible for managing execution of integrated marketing programs for projects that support business/profit objectives, driving demand for Walgreens through unique and competitive positioning. Executing strategic biopharma marketing plans for different business units, such as Clinical Trials and Data & Insights. Collaborates with internal teams, for example, Sales & Account Management, Operations, and Product. Responsible for project management and budget management of assigned customers or channels.
Job Responsibilities
Assists in development and execution of access strategy and strategic marketing plans to support assigned programs, products, or customer segments to achieve revenue goals, tailoring plan and resources to reflect customer insights and target identified partnership opportunities
Builds Collaborative internal partnerships to develop and execute marketing plans, and manage projects to completion
Creates unique and differentiated value propositions and messaging tailored to customer and channel segments, such as Pharmacy and Medical Directors and C-suite executives (Chief Executive Office, Chief Medical Officer, Chief Financial Officer)
Manages and collaborates with external agencies/vendors to identify opportunities/needs, hone marketing strategy, and develop new marketing resources (eg, presentations, sell sheets, training materials) to enable achievement of additional contracts
Assists in developing strategic planning and project management of customer advisory boards and customer market research, including establishment of research objectives, identification of target audience, and development of discussion guides and/or meeting materials
Works with external vendors and third parties to develop and maintain positive relationships
Builds and enhances internal and external partnerships
Assists in developing metrics and measurement plans to analyze effectiveness of marketing strategies and tactics on sales, retention, and satisfaction
Assists in defining marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and make recommendations to business partners to enhance product/service offerings and/or enhance the customer experience
Develops partnerships with key external associations and serves as Walgreens primary contact for development of joint marketing programs
Synthesizes and analyzes customer insights toward strategic recommendations as required
About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients' care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com
LI-CB1
Job ID: 1631069BR
Title: Manager, Biopharma Marketing
Company Indicator: Walgreens
Employment Type:
Job Function: Marketing
Full Store Address: 108 WILMOT ROAD,DEERFIELD,IL 60015
Full District Office Address: 433 W VAN BUREN ST,SUITE 150,CHICAGO,IL,60607-00433-21221-S
External Basic Qualifications:
Bachelor's Degree and at least 2 years of marketing or advertising experience; OR High School or GED and at least 5 years of marketing or advertising experience
Experience in developing and executing marketing/tactical /communication plans, including creation of differentiated value propositions and messaging tailored to different customer and channel segments that meet department and company goals within established timelines and budget
Experience presenting and reporting on project/tactical plans to appropriate stakeholders, such as marketing leaders, business unit partners, and senior management
Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
Experience providing customer service to internal and external customers, including meeting quality standards for services, and evaluation of customer satisfaction
Experience developing and delivering presentations to various audience levels within an organization
Experience managing vendors, including time and events schedule management, client services/account management, and resolving service issues and reconciling differences
Experience managing multi-faceted projects/programs including development of project outlines, resource allocation, milestone setting, and identification of and tracking of deliverables
Experience in training partners on optimal execution of marketing resources and via development of training materials and/or instruction guides
Intermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font)
Intermediate level skill in Microsoft Word (for example: inserting headers, page breaks, page numbers and tables and/or adjusting table columns)
At least 1 year of direct leadership, indirect leadership and/or cross functional team leadership
Willing to travel up to 30% of the time for business purposes (within state and out of state)
Preferred Qualifications:
Master's Degree or other advanced degree/certification/licensure
Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling)
Demonstrated understanding of payer/hospital/health system trends and dynamics, such as economic / budgetary pressures, evolving regulations, and governmental debate or policies impacting a customer segment
Experience working with payers/hospitals/health systems in a sales, marketing, project management, or account management function
Experience Managing and optimizing lead generation funnels through CRM and marketing automation platforms (e.g. Salesforce)
Plan and coordinate trade shows, industry events, and virtual conferences, ensuring strong brand presence and measurable ROI
We will consider employment of qualified applicants with arrest and conviction records.
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