Marketing Specialist

Avient Corporation • Avon Lake, OH • 1d ago

General Summary: The Semiconductor Market Development Manager is responsible for identifying growth opportunities, building high, wide and deep customer connections, promoting Avient value, securing new specifications, managing projects start to finish and ultimately contributing to the closing of new profitable business. This individual is a thought leader who performs independently and has demonstrated the ability to influence peers and higher levels in organizations (Avient and Customer). This individual will collaborate with market and product managers, sales, and technology teams globally to achieve business objectives. Travel is expected to be 50%. Essential duties and responsibilities: The purpose of the Function is to deliver: Opportunity Development and Profitable Growth - Identify opportunities, develop account relationships, define product CTQ's, specify new or existing materials and then collaborate with sales to close new business and service opportunities. Drive business growth through voice of customer (VOC) and the promotion of existing technologies or the development of new products that result in material specifications. Own key linkage between customer, sales, technology, and the business. Lead cross functional teams in collaboration with Marketing or Product Management with sales, and technical functions to accelerate and drive profitable growth. Collaborate cross-regionally and cross-business unit to achieve win-win growth as needed. Customer Relationship Management: Manage strategic relationships, cultivate new alliances, monitor competitive activity and transition relationships to sales as needed. Conduct executive marketing / sales calls to establish and maintain customer contact, identify customer needs, promote solutions, evaluate market trends, and develop business within target industries. Establish a linkage between the customer's business strategy and Avient's capabilities by successful utilization of customer centric selling skills and tools, such as use of scorecards, business reviews, EVE tools, high/wide/deep, 5 warning signs, prospecting & new account calls, to best develop a robust sales funnel. Sales and Customer Support and Training: Support the development of business unit and corporate marketing training programs. Communicate marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action. Market and Competitive Intelligence: Conduct market research and analysis to track future marketplace trends, customer needs, and competitive activity. Ability to translate customer needs collected through VOC into product solutions activity. Develop deep understanding of and share knowledge of key markets, players within these markets, target applications, requirements, trends, and needs as well as Avient's potential. Innovation: Develop and implement market strategies and growth plans; provide feedback on resource needs and emerging opportunities; recommend changes in Avient product / service offerings by evaluating product results and competitive developments. Strategic Planning: A key contributor to the development of the strategic plan, annual operating plan and marketing communications plan. Qualifications

Bachelor's or master degree ideally in an engineering discipline, polymer, chemistry or related science

5-10 years of specific market experience with proven time/project management and priority management skills

Highly motivated, self-starter with drive for success

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